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Friday, November 15th, 2013
Your newsletter’s primary purpose is to further the relationship between your company and your customers. Let’s look at some simple content strategies that can help push that relationship in the right direction.
Friday, November 8th, 2013
Gone are the days where attracting online visitors to your digital press release means including exact-matched, highly optimized anchor text within your article. Google has continually disavowed this tactic so that public relations practitioners no longer can rely on this old-school-SEO approach to garnering awareness about their company’s news, services and products.
Friday, November 1st, 2013
Hashtags are a great way to stay connected on social media and contribute to a global online conversation. They provide context and relevance. For instance, a generic or ambiguous statement can be qualified with a hashtag. Users often endorse products, brands and events using hashtags.
Thursday, October 31st, 2013
Friday, October 25th, 2013
While Facebook may be the most popular social media outlet, Instagram has quickly become an effective marketing tool for helping brands and businesses connect with their customers on a different level.
Friday, October 18th, 2013
Business owners connect with a variety of audiences every day. From customers to vendors, companies have a network of different people to communicate with. Does your website have content to attract these groups?
Friday, October 11th, 2013
At some point during a Google search, you have likely seen paid advertisements. The reason so many businesses choose to utilize these paid listings is because they show results, quickly. As a business seeking to gain online exposure, a pay per click advertisement could be the fastest way to gain exposure for your products or services.
Friday, October 4th, 2013
Whether your goal is to turn prospects into buyers or to obtain contact information for generating leads, a strong and effective call to action is essential for pointing users in the direction of the conversion.
Friday, September 27th, 2013
Healthcare providers are responsible for providing the public with the best information possible and encourage intervention when needed. Early intervention and positive provider-patient relationships are vital for the future of public health. Here are a few reasons why hospitals and healthcare providers should be using SEO to reach these users.
Friday, September 20th, 2013
With the massive audience actively on Pinterest, 70 million as of July 2013, having a presence on the platform is essential. So, as marketers it’s important we utilize what we have, especially something as huge and dominating as this.
Friday, September 13th, 2013
Not every site or company needs to host their own blog; however, for some companies on-site blogs can be helpful for potential customers, current customers and for the general public.
Monday, September 9th, 2013
How responsive web design, fixed navigation and minimal design affect user experience
Friday, September 6th, 2013
Google Carousel presents a tremendous opportunity for small businesses and am hopeful that the following tips will help many different businesses take advantage of this change and gain a positive benefit for their company.
Friday, August 30th, 2013
Let’s talk public relations. Cultivating a positive public opinion is incredibly important for any professional. Perhaps you simply want people to know you for a certain thing or maybe you’ve crossed paths with some people who decided to talk badly about you on the Internet. SEO can help with that! Here are some SEO tips to help you manage your reputation online.