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Search Engine Optimization (SEO) - Laptop & Phone SEO Laptop & Mobile example

Search Engine Optimization For Medical Practices

Searching for health information is the third most common thing people do on the Internet.
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Grow Your Healthcare Business Organically

Make a long-term investment in your organization’s success.

Search Engine Optimization is “the practice of increasing both the quality and quantity of website traffic” through non-paid search engine results.

As a healthcare SEO expert, Full Media develops a custom strategy to increase your brand and your website’s visibility in the search engines, so that you show up exactly when patients are looking for your services. Our approach is customized, data-driven, and designed to meet the unique challenges of healthcare marketing.

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121%
Increase in
Organic Traffic
81%
Increase in Booked
Appointments
15%
Increase in
Organic Traffic
146%
Increase in
Mapped Directions
71%
Decrease in PPC
cost-per-acquisition
154%
Increase in Organic Traffic
from Blog Strategy
367%
Increase in
Phone Calls
50%
Increase in
Qualified Leads
249%
Return on
Investment
121%
Increase in
Organic Traffic
81%
Increase in Booked
Appointments
15%
Increase in
Organic Traffic
146%
Increase in
Mapped Directions
71%
Decrease in PPC
cost-per-acquisition
154%
Increase in Organic Traffic
from Blog Strategy
367%
Increase in
Phone Calls
50%
Increase in
Qualified Leads
249%
Return on
Investment
121%
Increase in
Organic Traffic
15%
Increase in
Organic Traffic
71%
Decrease in PPC
cost-per-acquisition
367%
Increase in
Phone Calls
249%
Return on
Investment
121%
Increase in
Organic Traffic
15%
Increase in
Organic Traffic
71%
Decrease in PPC
cost-per-acquisition
367%
Increase in
Phone Calls
249%
Return on
Investment
81%
Increase in Booked
Appointments
146%
Increase in
Mapped Directions
154%
Increase in Organic Traffic
from Blog Strategy
50%
Increase in
Qualified Leads
81%
Increase in Booked
Appointments
146%
Increase in
Mapped Directions
154%
Increase in Organic Traffic
from Blog Strategy
50%
Increase in
Qualified Leads

Results Matter

At Full Media we don’t just drive traffic, we deliver real, measurable growth for healthcare organizations. Our SEO strategies are built around what matters most: connecting patients to care. Whether it’s boosting organic traffic, increasing appointment bookings or reducing PPC costs, our data-driven approach is designed to help you grow sustainably and demonstrate clear ROI to your stakeholders.

SEO Engagement Goals

Improve Online Patient Experience
Goal: Gain More Patients, Measurably
Gain More Patients, Measurably

Healthcare SEO Essentials

We focus on the fundamentals that drive real patient growth: accurate listings, search visibility, clear paths to care and data that proves what is working. Our strategies help your practice get found and chosen online.

Accurate and complete online listings

Accurate and complete online listings

Patients rely on online listings and maps to help them choose a provider, contact a practice and navigate to appointments.

We will claim and maintain your online listings, ensuring that your information is both accurate and competitive. This ensures that patients can find you in the search engines and improves the experience for existing patients.
Presence in the search results for your services and procedures

Presence in the search results for your services and procedures

If you are not showing up in search engines for your services and procedures, you are missing valuable opportunities to connect with new patients.

We develop a complete strategy based on keyword and competitive research to help ensure that patients can find your practice and understand your unique competitive advantages.
A path to care for patients that need a provider

A path to care for patients that need a provider

Driving more traffic to your website is key, but are those prospective patients reaching out to schedule an appointment?

Through many years of experience, we have crafted best practices to ensure that patients know what the next step is, so that your digital marketing engagement brings new patients in the door.
Extensive data collection and analysis

Extensive data collection and analysis

One of the key strengths of digital marketing compared to other marketing methods is the vast amount of data available.

We are able to customize your analytics and reporting to demonstrate how patients are using your website and experiencing your healthcare organization online.
Tracking of patient leads

Tracking of patient leads

Our reports focus on showing whether your marketing investment is driving new patients in the door.

We use a suite of tools to link your marketing dollars to new patients, ensuring that you can understand your return on investment and demonstrate the value of your strategy to organizational stakeholders.

Scalable Digital Marketing for Healthcare Providers

Tailored Strategies for Every Size of Organization

Tailored Strategies for Every Size of Organization

Whether you’re a small practice or part of a large healthcare system, we have the experience to help you scale. Our team works closely with multi-location providers to ensure your brand achieves visibility, no matter how big or complex your needs are.
Capturing Future Demand

Capturing Future Demand

At Full Media, we don’t just react to trends—we predict them. We use advanced analysis and industry insights to position your healthcare organization for future growth, ensuring you capture demand before it becomes competitive.
HIPAA-Compliance

HIPAA-Compliance

In healthcare, protecting patient privacy is non-negotiable. As a HIPAA-compliant digital marketing agency, our Full Media team makes sure that every aspect of our work—whether it’s SEO, content creation, or digital strategy—adheres to the strictest standards for data security and confidentiality.

SEO & WCAG 2.1 AA Standards

Did you know that improving website accessibility can also enhance your search rankings? Making your site more accessible to people with disabilities helps search engines better crawl your content, increases visibility and improves user experience—all key factors in SEO. With the HHS’ new WCAG 2.1 AA requirements for healthcare websites taking effect by May 2026, now is the time to evaluate your site. Our SEO strategies and WCAG services help monitor accessibility, identify areas for improvement and make necessary adjustments to support compliance and usability. Learn more about these new standards in our latest webinar.

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Meeting HHS' New Digital Accessibility Standard by May 2026

Take the First Step Towards a
Healthier Online Presence

Your patients are searching for the care you provide—make sure they can find you. Whether you’re looking for a healthcare SEO agency to elevate your visibility or need a partner to refine your current strategy, Full Media is here to help. Let’s build a customized SEO plan that drives results and brings more patients through your doors.
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