Online Advertising for Healthcare Organizations Graphic Online Advertising

Online Advertising

When they have a health concern, 80% of patients start with a search online. But practices still spend the lion’s share on traditional media.
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Invest your marketing dollars in a measurable and cost-effective tactic.

Whether you’re looking for impressions, website visits or new patient leads, you can drive more for less money through digital advertising for healthcare. You’ll also have powerful geotargeting and audience targeting, so you can make sure your ads are truly getting in front of the right people. All combined with powerful reporting to prove the value of your investment. At Full Media, we bring over 15 years of experience in crafting PPC strategies for the healthcare industry that drive practice growth and deliver measurable results.

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Our Online Advertising Goals

Goal: Gain More Patients, Measurably
Gain More Patients, Measurably
Goal: Improve Recognition of Your Brand
Improve Recognition of Your Brand

Advertising Platforms

One in four U.S. adults lives with a disability, yet many healthcare websites still fall short on accessibility. That gap can mean missed care and lost trust.

Google Ads and Microsoft Ads

Google Ads and Microsoft Ads

Search engines are an essential way that patients research care decisions.

Search ads enable you to get in front of your patients right when they are looking for you. As a verified Google Partner and a Microsoft Ads Partner, Full Media has decades of combined experience managing and optimizing search ad campaigns.
Google Display, YouTube Video and Gmail Ads

Google Display, YouTube Video and Gmail Ads

Ensure that your brand stays top-of-mind in your community and target niche audiences.

Customize your messaging and deliver powerful branded content to niche audiences. We also offer remarketing across all Google Ads platforms, so you can re-engage active researchers.
Facebook and Instagram Ads

Facebook and Instagram Ads

Social media platforms are a powerful way to build affinity in your community.

Build brand awareness and affinity in your community by creating targeted campaigns that reach different demographics.
Waze Ads

Waze Ads

Pay a fraction of the price for placement on a digital billboard on the world's largest community-based navigation app.

Let nearby drivers know that you offer services near where they work and live, and drive foot traffic into your clinic. Then take advantage of digital reporting tools to understand the value of your ad spend.
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Why Choose Full Media for Healthcare PPC?

At Full Media, we bring proven experience in managing PPC for healthcare organizations, from large healthcare systems with a network of locations to single specialty practices. We understand the unique needs of medical professionals, the intricacies of healthcare marketing, and the regulations that come with advertising in this industry.

We proudly serve a wide range of healthcare sectors, including:

Senior Care
Reach families looking for compassionate care options.

Multi-Specialty Groups
Promote a diverse range of services with tailored PPC campaigns.

Health Systems
Work with large networks to drive patient acquisition across multiple locations.

Urgent Care
Attract patients when they need care the most.

Single Specialty Practices
Drive qualified leads for practices specializing in specific areas of care.

Dental & Orthodontics
Grow your patient base with targeted campaigns that promote your unique services.

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HIPAA Compliance

At Full Media, we prioritize the protection of patient information in all aspects of our online advertising for healthcare. We ensure HIPAA compliance across every phase of our PPC campaigns, from lead generation to remarketing, so you can confidently drive patient acquisition without compromising privacy or security.

Our team is well-versed in the regulatory requirements of healthcare advertising, and we take extra care to ensure that all data collected through PPC efforts adheres to strict HIPAA guidelines, safeguarding sensitive information at every step.

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The Full Media Approach to Online Advertising

Assistance in discovering new tools and solutions

Tailored Campaigns for Healthcare

We start every campaign with a deep dive into your practice’s goals, services, and audience. By combining industry insights with cutting-edge tools, we create PPC campaigns that deliver results.
Tailored Strategies for Every Size of Organization

Ongoing Optimization

PPC success doesn’t happen overnight. We continuously monitor and adjust your campaigns to ensure they’re driving conversions at the lowest cost possible. This includes refining keywords, ad copy, and targeting based on performance data.
Extensive data collection and analysis

Transparent Reporting

Our detailed reporting gives you full visibility into your campaigns. We track everything from click-through rates to cost-per-acquisition, so you always know the value of your ad spend.

Ready to Drive More Patients
with Healthcare PPC?

Don’t let traditional advertising hold you back. Partner with Full Media to create a focused PPC strategy that delivers measurable results and supports your practice’s growth. Contact us today to get started!
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