Saturday, November 17th, 2012
More and more businesses are looking to email marketing to engage their customers, clients and prospects. As an integrated part of a marketing strategy, these email newsletters can be effective mechanisms to communicate with those individuals who are interested in your product, service or message.
Monday, November 12th, 2012
It really should be simple.
Saturday, November 10th, 2012
Saturday, October 27th, 2012
Just when you thought Facebook and Twitter had captured our full attention, here comes a new social networking site that can serve as a valuable marketing tool for you. Pinterest allows you to think outside the box to figure out the best way to portray your products or services visually!
Saturday, October 20th, 2012
Saturday, October 13th, 2012
Every business page has access to Facebook Insights, which gives page administrators all sorts of interesting data about their fans, their interactions and the quality of their posts
Tuesday, October 9th, 2012
Quality. Innovation. Value. Doesn’t every company say they offer these things? They appear in almost every mission statement and brand positioning you’ve ever heard and almost become a cliche – in one ear and out the other
Saturday, October 6th, 2012
E-commerce websites have unique needs and make marketing a very unique effort. There are a lot of blogs focused on e-commerce site optimization for marketers or business owners but little on the metrics that can play a major role in e-commerce specific site functionality and user experience. Here are four uncommon metrics worth tracking for e-commerce marketing.
Saturday, September 29th, 2012
Friday, September 21st, 2012
Photography is a great way to connect with your target audience; people who come to your site want to see your product or service. Yes, they want to read about what you do or offer, but first they want to see an example. Why should we think that giving them a second rate example is acceptable?
Saturday, September 15th, 2012
Many industry professionals turn their noses up to scheduling posts on social networking sites like Facbeook, Twitter, etc. Scheduled posts can often seem impersonal, uninformative and untimely. While I agree and am not supportive of scheduling posts just to have updates on your social profiles, I would like to explain how they can benefit a busy individual or company with a lot on their plate.
Friday, September 14th, 2012
Whether you are re-inventing an existing website, or creating a new design from scratch, composing an idea that is both innovative and unique for your clients can be both exciting and challenging.
Thursday, September 6th, 2012
There are a lot of things you should consider when launching a new website. As you are nearing the launch of your new website, it is a good idea to start gathering information that will be needed "flip the switch".