Need help with GA4 reporting or looking to work with a Google Analytics 4 Agency? Full Media is a healthcare digital marketing agency specializing in SEO, PPC, website design, analytics and reporting. Our team has tackled the GA4 transition for our clients over the past year, and we are here to help other organizations do the same!
If your business or organization has a website, you are likely using an Analytics platform to track website visitors and key activities that occur on the site. Many businesses use Google Analytics, and unfortunately have experienced challenges transitioning from Universal Analytics to GA4 in time for the Universal Analytics sunset on July 1, 2023. As of that date, data stopped processing in old analytics accounts. This poses a significant issue for organizations that have not properly setup their GA4 account.
Full Media has a documented process to help clients get setup on Google Analytics 4 and any other needed platforms, like Google Tag Manager. Whether you need help installing GA4 or are interested in GA4 reporting, Full Media is here to help!
In addition to installing Google Analytics 4, our GA4 agency specializes in the following tools to build GA4 reports:
We have experience setting up events and conversions in Google Tag Manager to feed into GA4.
We can help connect GA4 with Google Ads to track conversions and paid search behavior.
We setup and configure Google Search Console, as well as connect it with GA4 to track SEO performance and organic behavior.
Full Media is experienced in using reporting and data visualization platforms like Google’s Looker Studio to GA4 data in a way that’s easy to understand and make decisions from.
As a HIPAA compliant and healthcare-specialized digital marketing agency, Full Media has also been keeping a careful eye on the guidance from the OCR released in December 2022 and industry reactions and solutions. We have explored several options that our clients may find valuable, and we stand ready to help consult our healthcare clients on HIPAA-compliant analytics solutions as well as help them stand up new platforms, as needed. If you need consulting or implementation support in this area, please contact us.