Why Mobile Website Design?

All you have to do is look around to see just how important mobile devices are to our everyday lives... and more importantly to your customers’ everyday lives. Whether you are looking to acquire new customers or to retain your current customers, it’s important to think about how they interact with you and ask, “How do my customers connect with my business?” It’s likely that your customers will be looking online to interact with you.  These same customers are using their mobile devices (smartphone or tablet) more than ever before when using the Internet.  In fact, up to 60 percent of consumers used mobile exclusively to make a purchase decision in a variety of industries (see study here).

What does this mean for your website? 

All this really means is one simple thing: you need to have a  website that accommodates mobile devices. There are three methods to developing a mobile website design:

1. Dynamically Serving Mobile Site

This type of mobile site serves the same set of URLs, but the HTML and CSS are different depending on type of device being used. This basically means that the information for mobile users will be different than the information on a desktop or laptop. This can limit the information the mobile user will be able to access.

2. Traditional Mobile Site

This is a second website built for mobile with a separate URL that is served to mobile users. It operates independently of your primary website. Having two websites is not SEO best practice as it actually ‘splits the votes’ regarding website visits and user behavior. It is suggested that all marketing efforts go towards one place to fully maximize those efforts. Because different code and information is put on mobile websites, this will also limit the information available to a mobile user.

3. Responsive Website Design (Google’s recommended configuration)

The design of your website is rendered to the user in a way that adapts to the type of device the user is on. This is SEO best practice because it serves the same URL and HTML (the same website) to the user; it’s just laid out differently depending on the type of device the site is being viewed on. All website information is provided on this version and is accessible, regardless of device.

Mobile Website Design for Your Business

Because of the revolutionary shift we’ve seen towards online mobile users, businesses have had to adapt. People are using their smartphones to find consumer information including: store hours, store inventory of products, service offerings, store location and reviews – all also components of local SEO.  Users are even looking for contact information, booking services online, and requesting more information from you— all while using their smartphone or tablet!  

Because your users are using their mobile devices to find the products and services that your business offers, make sure to be there when they come looking for you.  This is whye mobile website design is so important; it makes  it easy for your user to find what they need from your business.

The Gist

If you are asking yourself whether or not you need mobile website design, just remember to ask yourself the simple question: “How are your customers interacting with you?” If a mobile website would help your customers interact with your business more effectively, then a mobile site should absolutely be a part of your strategy.

Our suggestion is to use responsive design when designing a website that accommodates all mobile devices. It is an SEO best practice to produce one version of your website; rather than 2+ versions.  Responsive allows you to focus all of your energy into the success of one website, while providing a great user experience for your website visitors no matter what device they are viewing your website from.

Learn more about responsive website design.