Mobilegeddon: The Facts

Everyone is talking about Google’s mobile update that came in April 2015. Its menacing nickname, Mobilegeddon, had everyone preparing for major rumbling in rankings.  While its impacts haven’t shown to be as earth-shattering as the moniker suggests, it still reminds us of the importance of mobile-friendliness. We’ve posted several blogs about what mobile-friendliness means and its importance, but the Internet and Google evolve at an unprecedented rate so we’d like to provide an update and a few reminders. Keep in mind that we are still in the first few months post-Mobilegeddon so there’s still the potential to start seeing more dramatic ranking changes.

What was included in this latest update?

Google has started boosting the ranking of mobile-friendly pages on mobile search results. So yes, that means that this update only pertains to mobile searchers. It will not impact desktop searchers. The point of the update is that searchers can more easily find high-quality relevant results where the text is readable without having to tap and zoom or make other movements to view content on a mobile device.

Mobile-friendliness is in no way the only ranking factor for mobile search results. Google hasn’t forgotten the always important user intent so if you have a page with high quality content that’s not mobile friendly you could still rank high if it’s relevant to the query.

Not sure if your site is mobile-friendly? You can use Google’s handy-dandy mobile-friendly test. Simply enter a web page URL and the test will analyze the URL to determine if it has mobile friendly design.

So your website isn’t mobile-friendly, what are your options? The two most popular options are mobile-specific websites and responsive web design. Mobile-specific websites use device detection to send mobile users to a separate mobile-dedicated website with a similar URL (like, Responsive web design is when you have a website that automatically adapts to the size of the device screen the user is on. This is done through code in the backend of the website.

Each option has its pros and cons. While Google recommends responsive website design, the algorithm doesn’t play favorites over the type of mobile website. It’s all about having a mobile-friendly website, period.

Be sure check out Mobile Sites vs. Responsive Design to read the pros and cons on mobile-specific sites versus responsive website design. Contact us to learn more about how our team can customize a mobile-friendly site for your business.