COVID-19 Healthcare Marketing Resources
As a healthcare Internet marketing agency, Full Media has been helping healthcare providers of all types and sizes shift their strategy during the COVID-19 outbreak to inform existing patients, support their business goals during tough financial times and roll out new services, like telehealth. Below, we've compiled a list of resources we've developed or discovered so far.
We'll update this list as we learn more over the next several weeks.
COVID-19 Marketing Insights
Below is a list of the blog articles we've published so far to help healthcare providers navigate COVID-19. We'll update this list as we learn more!
- START HERE: Healthcare Marketing During COVID-19 - Our step-by-step guide to shift your marketing strategy in today's environment.
- 10 Marketing Ideas if You Are Launching Telemedicine at Your Practice - A list of the tactics we're implementing right now to help our clients market new or expanded telehealth or virtual health services.
- Learning to Adapt: Top Internet Marketing & Search Trends During COVID-19 - A run down of how consumer behavior on the Internet is changing and how you can take this into account in your marketing strategy.
- Why Healthtech Is More Important Than Ever - A case study showing how innovative healthcare providers and healthcare technology startups have incredible potential during COVID-19.
Google & Facebook Ad Grants
Facebook and Google have both announced programs to help small businesses at this time, including some cash grants and ad credits.
Almost half of this sum will be available to SMBs who have had active Google Ads accounts over the past year (spent on Google Ads 10 out of 12 months in 2019.) Ad credits will be determined by Google and applied automatically to Google Ads accounts throughout 2020. Beginning in late May, Google will begin automatically applying credits to accounts - there is no application process or way to influence eligibility. We are monitoring our client's accounts closely, and also monitoring Google's blogs and releases for further information.
Facebook is offering $100 million in cash grants and ad credits for SMBs in or near a location where Facebook operates. This money can help fund employee salaries, help with rent costs, fund marketing or ad spend or cover operational costs. Applications for these grants have opened in the NYC and Seattle areas. Applications will open April 22nd for all other eligible cities. For most of our clients, that would only apply to clients in the Atlanta area with 2 - 50 employees. Visit Facebook to learn more about the application process or contact us about the program.
Full Media Wants to Help
If you are a healthcare provider and you are struggling to determine how to adapt your marketing strategy, we'd love to help. Founded in 2008, Full Media has twelve years of experience helping healthcare organizations influence patient choice and grow their practices through the Internet. At this time, we are offering free audits of your existing marketing stategy and/or free setup of advertising campaigns to help get you off on the right foot.