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Everyone knows that privacy and security are important topics for healthcare marketers in 2023, but is your organization aware that new guidance about long-standing HIPAA regulations may pose important considerations for your analytics strategy?
Healthcare mergers, acquisitions, and consolidations are strategic efforts intended to stimulate growth for a brand. Having a digital presence is crucial for today’s brands, and preserving that digital brand is essential for a successful consolidation.
Healthcare organizations, large or small, operate in a very competitive environment where driving new patients and influencing market share is critical. Here at Full Media, we are asked to build strategies all the time that maximize limited budgets to drive more value for our clients.
2020 may go down in history as the Year of Telemedicine. Sure, some physician groups and health systems already utilized some sort of telehealth solutions for patient care, but the reality is that many practices underutilized and underpromoted their virtual care options until they became critical this year.
Agency compliance ensures Full Media’s ability to properly manage sensitive information, protecting providers from liability and patients from potential breaches.
If you’ve worked in a healthcare practice for any length of time, odds are you’re very familiar with the Health Insurance Portability and Accountability Act, commonly known as HIPAA. But have you ever thought about where your marketing efforts and HIPAA may collide?
It’s too soon to say that COVID-19 is in the rearview mirror. That will be months, potentially even years, into the future. But as the economy begins to reopen and medical practices begin to resume a full spectrum of services, it’s important for healthcare marketers to begin revisiting their marketing strategy with fresh perspectives.
It sounds a bit like something out of a sci-fi movie — “bots” playing a role in healthcare. But it’s actually a growing reality for many healthcare organizations, as chatbots emerge as a way to communicate with patients. Chatbots have been growing in popularity among healthcare marketers for a while now, but the trend has […]
As a healthcare Internet marketing agency, Full Media has been helping healthcare providers of all types and sizes shift their strategy tosupport their business goals during tough financial times and roll out new services, like telehealth.
As many Americans avoid public spaces and transition to staying home, consumer behavior is changing, making it a necessity to stay tuned and adapt your marketing strategy. Google Trends is a micro-glance into the minds of consumers right now, showing how content consumption and product buying is changing. Google Trends is a micro-glance into the […]
In the best of situations, most healthcare marketers wear multiple hats in their organizations: whether they double as PR professionals, practice managers, or physician recruiters, even on a normal day, there are a lot of priorities to manage.
On a day-to-day basis, healthcare marketers are looking to grow their practice, discover the most effective tactics and stand out from the competition.
If you’re involved in the healthcare industry, you should be thinking about how HIPAA affects your website. This guide serves as a great starting point for learning about HIPAA guidelines in the online world.
By having clear processes and implementing the right tools, it is possible to know whether your marketing dollars are paying off. Once you know how your online marketing strategy is impacting your bottom line you can make informed decisions about allocating your budget.
Designing an online strategy around patient experience isn’t enough unless it’s generating leads that turn into patient growth for your organization. Developing a strategy that generates leads you can track and evaluate, is crucial to measuring the success of your online marketing efforts.
Today’s patients are proactive and empowered, turning to the web to conduct health-related searches and use that information to make informed decisions about healthcare providers. How do we help these patients believe in our brand and find the information they need? The answer: create a patient-focused digital marketing strategy.
When it comes to online searching, there is no shortage of users looking for healthcare services. In fact, Google last reported that 1 in 20 searches made in their search engine is related to health. So, how can you build on this momentum in health-related searches to attract new patients?
Digitization brings new challenges and opportunities, from data security to leveraging the vast data available, healthcare organizations must stay on the cutting edge to provide a better patient experience and beat the competition. Are you ready for 2018’s challenges?
Online advertising can be a very effective way to market your business, but it's important to set your account up correctly. Learn about the three match types here.
Things are changing at Full Media! Read more about how our new website offering, ReadySites, is changing the game for small and mid-sized businesses everywhere.
When writing, you want to make sure your writing is readable, or easily understood, clear and legible for targeted readers. But how do you measure that?
Having a beautiful website doesn’t always ensure it will be seen. In order for your website to show up in the search results, search engines have to know what your website is about.
While Facebook may be the most popular social media outlet, Instagram has quickly become an effective marketing tool for helping brands and businesses connect with their customers on a different level.
Healthcare providers are responsible for providing the public with the best information possible and encourage intervention when needed. Early intervention and positive provider-patient relationships are vital for the future of public health. Here are a few reasons why hospitals and healthcare providers should be using SEO to reach these users.
Just like buildings without ramps can prevent people with disabilities from entering, websites can also be designed to accommodate or pose barriers for the disabled.
