Blog

Every year tells a story, and 2025 was no exception. This was a year of big product launches, thought leadership opportunities and exciting awards. As we approach the end of the year, we reflect on the chapters of our story that helped Full Media continue to fulfill its mission to have a positive impact on our clients, community, and team.

With the rapid rise of AI tools and AI-driven search features, many healthcare organizations are asking an important question: Does SEO still matter?

As a healthcare organization, your online presence is a critical touchpoint for patients, caregivers, and providers. When Google updates its search algorithms, which direct web users to your website, it can influence how easily your site reaches those audiences and affect your visibility for important content.

Full Media earned a Silver Award in the “Best Children’s Health Digital Campaign” category for its work with Siskin Children’s Institute in Chattanooga, TN.

Digital healthcare services are expanding, making a high-performing website more essential than ever for medical providers. Patients expect fast, seamless, and reliable online experiences when finding quality care, scheduling appointments, or engaging with telehealth services.

Healthcare marketing teams should begin to prioritize new approaches to content marketing and SEO, focusing on high-quality, original content, technical SEO and keeping their ear to the ground as trends emerge.

In today’s digital world, online visibility is no longer optional for healthcare providers. Patients rely on the internet to research doctors, compare services and decide where to seek care.

Use Full Media’s checklist to spot accessibility issues and take steps toward WCAG compliance across your healthcare website and digital content.

Full Media, a healthcare-focused digital marketing agency, won two Aster Awards for the design and development of websites for Hiser Orthodontics in Cumming, Ga. and Northeast Georgia Medical Center’s (NGMC) Graduate Medical Education program.

Learn why digital accessibility matters for healthcare organizations and how Full Media helps our clients work towards WCAG 2.1 AA compliance with proactive monitoring and guidance.

It's more important than ever before for a healthcare organization to find a digital agency who understands the ins and outs of the healthcare industry well.

Partnering with a HIPAA-compliant call tracking vendor provides many benefits for healthcare organizations. Learn more or get started.

Learn how healthcare organizations can create HIPAA-compliant LinkedIn marketing strategies to connect with patients, attract top talent and more.

Big changes are here! The Department of Health and Human Services (HHS) has set a groundbreaking requirement: by May 2026

ReadySites offer tailored website solutions for small practices, ensuring HIPAA and WCAG compliance, professional design, and ongoing support. Stay accessible, secure, and up-to-date with our comprehensive services.

Read more from our CEO Kris Nordholz as he recaps what 2024 meant for Full Media and what's in store for 2025.

To celebrate its 15th anniversary, the healthcare digital marketing agency is directing $15,000 to community initiatives in its anchor markets.

Our Director of Strategy Rachael Sauceman joined Brian Chaney, founder of ProLinkLeads, for the LinkedIn Live discussion

The trend of increased public and government scrutiny over the privacy practices of those collecting data about patients online.

Read more from our CEO Kris Nordholz as he recaps what 2022 meant for Full Media and what's in store for 2023.

Everyone knows that privacy and security are important topics for healthcare marketers in 2023, but is your organization aware that new guidance about long-standing HIPAA regulations may pose important considerations for your analytics strategy?

Read more about Full Media's plan to transition our current clients to the next generation of Google Analytics: GA4.

Healthcare mergers, acquisitions, and consolidations are strategic efforts intended to stimulate growth for a brand. Having a digital presence is crucial for today’s brands, and preserving that digital brand is essential for a successful consolidation.

Healthcare organizations, large or small, operate in a very competitive environment where driving new patients and influencing market share is critical. Here at Full Media, we are asked to build strategies all the time that maximize limited budgets to drive more value for our clients.

Help us celebrate our thirteen year anniversary with a case study showcasing our work with Dunder Mifflin Paper Company.

Typically physician referral marketing is high-touch and expensive, driven by in-person visits to other practices, brochures and direct mail.

At Full Media, we’ve been working toward simplifying for several years.

2020 may go down in history as the Year of Telemedicine. Sure, some physician groups and health systems already utilized some sort of telehealth solutions for patient care, but the reality is that many practices underutilized and underpromoted their virtual care options until they became critical this year.

If you’re like most healthcare marketers, odds are that 2020 brought your organization chaos and may have thrown off your budget.

Agency compliance ensures Full Media’s ability to properly manage sensitive information, protecting providers from liability and patients from potential breaches.

If you’ve worked in a healthcare practice for any length of time, odds are you’re very familiar with the Health Insurance Portability and Accountability Act, commonly known as HIPAA. But have you ever thought about where your marketing efforts and HIPAA may collide?

It’s too soon to say that COVID-19 is in the rearview mirror. That will be months, potentially even years, into the future. But as the economy begins to reopen and medical practices begin to resume a full spectrum of services, it’s important for healthcare marketers to begin revisiting their marketing strategy with fresh perspectives.

It sounds a bit like something out of a sci-fi movie — “bots” playing a role in healthcare. But it’s actually a growing reality for many healthcare organizations, as chatbots emerge as a way to communicate with patients. Chatbots have been growing in popularity among healthcare marketers for a while now, but the trend has […]

As a healthcare Internet marketing agency, Full Media has been helping healthcare providers of all types and sizes shift their strategy tosupport their business goals during tough financial times and roll out new services, like telehealth.

As many Americans avoid public spaces and transition to staying home, consumer behavior is changing, making it a necessity to stay tuned and adapt your marketing strategy. Google Trends is a micro-glance into the minds of consumers right now, showing how content consumption and product buying is changing. Google Trends is a micro-glance into the […]

In the best of situations, most healthcare marketers wear multiple hats in their organizations: whether they double as PR professionals, practice managers, or physician recruiters, even on a normal day, there are a lot of priorities to manage.

In any crisis, innovation is key. Here's how one company is emerging as a leader.

On a day-to-day basis, healthcare marketers are looking to grow their practice, discover the most effective tactics and stand out from the competition.

Learn more about how to optimize your practice's website for voice search with our slide share.

If you’re involved in the healthcare industry, you should be thinking about how HIPAA affects your website. This guide serves as a great starting point for learning about HIPAA guidelines in the online world.

By having clear processes and implementing the right tools, it is possible to know whether your marketing dollars are paying off. Once you know how your online marketing strategy is impacting your bottom line you can make informed decisions about allocating your budget.

Designing an online strategy around patient experience isn’t enough unless it’s generating leads that turn into patient growth for your organization. Developing a strategy that generates leads you can track and evaluate, is crucial to measuring the success of your online marketing efforts.

Today’s patients are proactive and empowered, turning to the web to conduct health-related searches and use that information to make informed decisions about healthcare providers. How do we help these patients believe in our brand and find the information they need? The answer: create a patient-focused digital marketing strategy.

When it comes to online searching, there is no shortage of users looking for healthcare services. In fact, Google last reported that 1 in 20 searches made in their search engine is related to health. So, how can you build on this momentum in health-related searches to attract new patients?

Digitization brings new challenges and opportunities, from data security to leveraging the vast data available, healthcare organizations must stay on the cutting edge to provide a better patient experience and beat the competition. Are you ready for 2018’s challenges?

Online advertising can be a very effective way to market your business, but it's important to set your account up correctly. Learn about the three match types here.

Things are changing at Full Media! Read more about how our new website offering, ReadySites, is changing the game for small and mid-sized businesses everywhere.

How to Remove Ghost Spam from Direct, Organic and Referral Traffic Using a Filter in Google Analytics.

An interview with Dr. Flanagan with Children’s Orthopaedics of Atlanta regarding their Internet Marketing engagement with Full Media.

When writing, you want to make sure your writing is readable, or easily understood, clear and legible for targeted readers. But how do you measure that?

Branding is all about distinguishing yourself and being consistent.

We’ve found that many clients come to Full Media for website design wanting something modern, minimalistic and sleek.

If you have a website in which you are collecting personal information from people, it is prudent to have a privacy policy.

It is the golden age for brands on the Internet.

Having a beautiful website doesn’t always ensure it will be seen. In order for your website to show up in the search results, search engines have to know what your website is about.

Timing is everything, for both the potential customer and advertiser.

How Phone Call Tracking & Link Tagging Can Help Your Marketing Efforts

While Facebook may be the most popular social media outlet, Instagram has quickly become an effective marketing tool for helping brands and businesses connect with their customers on a different level.

Healthcare providers are responsible for providing the public with the best information possible and encourage intervention when needed. Early intervention and positive provider-patient relationships are vital for the future of public health. Here are a few reasons why hospitals and healthcare providers should be using SEO to reach these users.

Just like buildings without ramps can prevent people with disabilities from entering, websites can also be designed to accommodate or pose barriers for the disabled.