Marketing for Local Businesses and Why Local SEO is a Heavy Hitter

For many local businesses, choosing the best marketing channels can be difficult. When deciding where to allocate your marketing resources, it is important to understand how your customers search for local products and services. With increased access to the Internet through personal computers, tablets and smart phones, more of your customers are searching online to find local business information than ever before. 

Local SEO (search engine optimization) can help ensure that your business will show up when your local customers are searching for your business offerings.

Why Local SEO is a Marketing-Must

Google is the largest, most used search engine on the Internet. BING and Yahoo! are following. Each search engine has shifted their focus in a big way towards local search. All that these search engines really care about is providing relevant information to their users so that the user will come back time and time again to search for the information they’re looking for. This focus on the user has allowed these search engines to become massively-used tools in our day-to-day lives. Google, in-particular, has fine-tuned their algorithm, their tools and their apps to ensure that users can find what they’re looking for with just a few clicks of a button... all with a hyper-local emphasis.

How do you make sure that your business information is found by these users? Simple: local SEO. Let’s take a look at how investing in professional local SEO services can help your customers find you.

Local Website Optimization

It is important to optimize it so that both users and search engines can understand what is on your website. If search engines understand what is on your website, it is more likely that your site will be served up in the search engine results when related searches are performed. Local SEO helps the search engines understand your business, its offerings, AND where your business is physically located. That means, when someone in your area performs a related search, if your website is optimized correctly, the search engine will be more likely to serve up your information to that local user – your potential customer.

Among other important SEO services, the following are a few items that are vital to successful local SEO for your website:

Google Search, Maps and Google+

Google has created many tools that are available to tell Google more about our local business and service offerings. The Google My Business helps businesses manage their Google business account information. This dashboard should push the information across Google apps such as Maps, Google+, and the Carousel and be viewable on smart phones, tablets and computers.

See below how several local SEO tactics we have discussed can appear in the search engine:

Local Listings

Taking the time to make sure that your local listings are up date and consistent across the Internet is also important for local SEO. These listings accomplish several things: send local signals back to your website, allow users find you on several platforms (referral traffic) and helps establish your local presence in the eyes of the search engines. Local listings can include things like: Facebook, local directories and member or association listings.

Getting Started with Local SEO

Local SEO is a process and requires an organized strategy. Because your users are searching online, and because search engines have provided tools and updated algorithms with a local search focus, local SEO has become an integral part of marketing for local businesses. Our team specializes in local SEO services and can help your business to be found online by your local customers. Find out more about our Internet marketing services or contact us for more information!