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If you’ve worked in a healthcare practice for any length of time, odds are you’re very familiar with the Health Insurance Portability and Accountability Act, commonly known as HIPAA. But have you ever thought about where your marketing efforts and HIPAA may collide?
It’s too soon to say that COVID-19 is in the rearview mirror. That will be months, potentially even years, into the future. But as the economy begins to reopen and medical practices begin to resume a full spectrum of services, it’s important for healthcare marketers to begin revisiting their marketing strategy with fresh perspectives.
It sounds a bit like something out of a sci-fi movie — “bots” playing a role in healthcare. But it’s actually a growing reality for many healthcare organizations, as chatbots emerge as a way to communicate with patients. Chatbots have been growing in popularity among healthcare marketers for a while now, but the trend has […]
As a healthcare Internet marketing agency, Full Media has been helping healthcare providers of all types and sizes shift their strategy tosupport their business goals during tough financial times and roll out new services, like telehealth.
As many Americans avoid public spaces and transition to staying home, consumer behavior is changing, making it a necessity to stay tuned and adapt your marketing strategy. Google Trends is a micro-glance into the minds of consumers right now, showing how content consumption and product buying is changing. Google Trends is a micro-glance into the […]
In the best of situations, most healthcare marketers wear multiple hats in their organizations: whether they double as PR professionals, practice managers, or physician recruiters, even on a normal day, there are a lot of priorities to manage.
