Community Memorial Hospital

Website Design

Community Memorial Hospital is an independent, critical access hospital in Cloquet, MN. Services include: primary care/family medicine, specialty care (orthopedics, oncology, general surgery, pain management, ENT, weight management, spine surgery), emergency medicine, acute inpatient care, rehabilitation services (OT/PT/ST), wound care, and more.

Since 1958, CMH has provided exceptional care throughout Carlton County and beyond.

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Previous Website Pain Points

  • Poor user experience
  • No search function
  • Lacks mobile responsiveness
  • Does not adhere to current ADA requirements
  • Aesthetically outdated and does not properly reflect CMH brand standards
  • Job application function is not intuitive
  • Poor site security, including proper storage and transmission of protected health information (PHI) covered by HIPAA

New Website Goals

  • Excellent user experience, including intuitive navigation for discovering information
  • Compliant with regulatory requirements and recommendations, including HIPAA security and ADA
  • Adherence to brand guidelines
  • Optimized with SEO best practices
  • Integration with Authorize.net online bill pay processor
  • Custom built employment application form
  • Ability to manage content internally

“We chose an exceptional partner in Full Media, who guided us with expertise on everything from navigation structure to HIPAA compliant analytics and mobile responsive design. Their knowledge of healthcare helped us keep the patient’s needs at the forefront of every decision along the way.”

Audrey Tusken
Director of Marketing & Public Relations

Community Memorial Hospital

Digital Accessibility Optimization

Accessibility was a core priority throughout the website redesign, with every page built to align with WCAG 2.1 AA guidelines and create a more inclusive experience for all users. Through accessible design and development, improved color contrast, keyboard navigation, and proper labeling of content, we eliminated all accessibility errors identified on the previous site. The result was a transformation from more than 1,200 WCAG errors on the previous website to zero on the new site, significantly improving usability while ensuring compliance with modern accessibility standards.

Key User Experience Accomplishments of the Site Design

  • Featured images of the outside and inside of the hospital to better help patients know what to look for and ensure they are in the right place
  • Added coordinates on a campus map to help patients and website users easily find the specialties inside the hospital
  • Created dedicated location pages to help website users find information easier
  • Developed a new Immediate Care page to better explain to patients the different care options available and where to find them

New Website Design Success

9.9/10
0 Total WCAG Errors
98%
Site Speed Score
48%
Decrease in Page Load Time
A
Website Performance Grade

Before

After 

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