Colaborate consistently enables laboratories nationwide to achieve significant cost savings and maintain exceptional compliance. This helps healthcare providers to focus on their core mission of providing excellent patient care and ultimately improves patient outcomes through high-quality, compliant laboratory services.
Full Media’s focus in Colaborate’s digital marketing strategy was to leverage Colaborate’s incredible industry-expertise and the asset of their involved founder and CEO to build an affordable, yet effective digital marketing strategy to drive new business.
Colaborate has so much to offer, they’re easy to market! But their audience includes such a niche decision-maker, we knew we needed to leverage the full benefits of digital analytics and real-time feedback to drive the right leads.
We optimized Colaborate’s website for organic search and continued to publish resources to capture interest from potential clients searching for information on how to improve their labs.
This has led to significant presence in the search results for key terms, like laboratory consulting. Colaborate’s largest lead from 2024 came from organic search.
We’ve also optimized the website to turn the CEO’s minor celebrity status into business success after he was depicted in Hulu’s The Dropout: https://www.colaborate.com/kevin-hunter-theranos/.
Google Ads extends the value of an already successful SEO strategy, creating credibility when Colaborate appears both in the organic and paid search spots in Google.
We also enhance our SEO and SEM strategy through a small investment in inexpensive Google Display ads. Our Google Display campaign extends Colaborate’s brand reach and reputation lift, targeting custom audiences of those searching for competitors’ websites and for related keywords on Google Search.
Using both contact forms and call tracking (with call recordings), Full Media pulls a detailed lead report each month that connects the specific lead’s details with the marketing medium and details.
Colaborate’s team reviews the leads and provides detailed feedback, helping us understand the quality of the leads and how each lead is progressing through the sales funnel.
This helps us evaluate our tactics, including where we’re spending time and dollars and what keywords we’re focusing on. From there, we can improve our targeting and focus each month to drive greater success.
Given the nature of Colaborate’s work, its average lead is particularly sophisticated. They have detailed questions and are looking for a partner with advanced expertise. No matter how successful a digital marketing campaign is at driving in qualified leads, those leads will not close if they don’t have an excellent experience in the sales process.
Colaborate has a unique understanding of this challenge, which is why their phone calls are answered directly by their founder and CEO. This has been critical to our success in driving a significant ROI from our campaigns because Kevin Hunter’s experience and deep understanding of his organization create the best possible experience for a prospective partner on a first touch point.
