Where Are They Now? Catching Up with a Few HealthTech Accelerator Participants
Where Are They Now? HealthTech Accelerator Participants | Full Media
The Number One Thing Healthcare Marketers Should Be Focusing On, But May Not Be
The Number One Thing Healthcare Marketers Should Be Focusing On, But May Not Be
On a day-to-day basis, healthcare marketers are looking to grow their practice, discover the most effective tactics and stand out from the competition.
Big Changes to Google Ads in 2019: How Healthcare Marketers Can Benefit
How Healthcare Marketers Can Benefit from Google Ads | Full Media
Hey Siri, Find me a Doctor
Demystifying Voice Search in Healthcare Marketing | Full Media
Learn more about how to optimize your practice's website for voice search with our slide share.
How Healthcare Impacts Our World Positively | Full Media
How Healthcare Impacts Our World Positively | Full Media
A Beginner’s Guide to HIPAA Compliant Websites
A Beginner’s Guide to HIPAA Compliant Websites
If you’re involved in the healthcare industry, you should be thinking about how HIPAA affects your website. This guide serves as a great starting point for learning about HIPAA guidelines in the online world.
3 Steps to Calculating ROI for Healthcare Internet Marketing
3 Steps to Calculating ROI for Healthcare Internet Marketing
By having clear processes and implementing the right tools, it is possible to know whether your marketing dollars are paying off. Once you know how your online marketing strategy is impacting your bottom line you can make informed decisions about allocating your budget.
Attributing Patient Growth to Your Online Marketing
Attributing Patient Growth to Your Online Marketing
Designing an online strategy around patient experience isn’t enough unless it’s generating leads that turn into patient growth for your organization. Developing a strategy that generates leads you can track and evaluate, is crucial to measuring the success of your online marketing efforts.
Creating a Digital Marketing Strategy Around the Patient Experience
Creating a Digital Marketing Strategy Around the Patient Experience
Today’s patients are proactive and empowered, turning to the web to conduct health-related searches and use that information to make informed decisions about healthcare providers. How do we help these patients believe in our brand and find the information they need? The answer: create a patient-focused digital marketing strategy.
The Benefit of Using Google AdWords to Acquire New Patients
The Benefit of Using Google AdWords to Acquire New Patients
When it comes to online searching, there is no shortage of users looking for healthcare services. In fact, Google last reported that 1 in 20 searches made in their search engine is related to health. So, how can you build on this momentum in health-related searches to attract new patients?
Why Digital Marketing is Essential for Healthcare Organizations in 2018
Why Digital Marketing is Essential for Healthcare Organizations in 2018
Digitization brings new challenges and opportunities, from data security to leveraging the vast data available, healthcare organizations must stay on the cutting edge to provide a better patient experience and beat the competition. Are you ready for 2018’s challenges?
Google AdWords Keyword Match Types Explained
Google AdWords Keyword Match Types Explained
Online advertising can be a very effective way to market your business, but it's important to set your account up correctly. Learn about the three match types here.