Every year tells a story, and 2025 was no exception. This was a year of big product launches, thought leadership opportunities and exciting awards. As we approach the end of the year, we reflect on the chapters of our story that helped Full Media continue to fulfill its mission to have a positive impact on our clients, community, and team.
If the story of 2025 has a consistent thread, it revolves around Website Accessibility in the healthcare space. Full Media has been investing in training and advancing our capabilities in this area for many years. We believe that all websites, especially healthcare websites, should be accessible to all users and patients regardless. Those with disabilities face special challenges online, but the Internet also creates a huge opportunity for research, connection and self-determination.
This is why Full Media has strived to follow the practices outlined in WCAG (Web Content Accessibility Guidelines). Our entire team began extensive training this year to gain more experience in how to better implement WCAG across our domains of expertise. We know this effort will have a measurable impact on the ability of patients we serve to find needed care.
This story gained urgency in 2025 with the looming deadline set by HHS (Depart of Health and Human Services) that all healthcare organizations must meet the WCAG 2.1 AAA standard by May 2026. Unfortunately, most healthcare organization websites are still underprepared for this deadline, but we have worked diligently with our clients to prepare them.
Full Media has always been dedicated to meeting the needs of small to mid-sized organizations. Small physicians practices bear an immense burden in running a business, providing high quality care, and keeping up with regulatory requirements.
That’s why we launched ReadySites this year to help take some of this burden off our clients and help keep them HIPAA-compliant and WCAG optimized.
Knowing that many smaller healthcare organizations were going to have a difficult time dealing with the new HHS WCAG guidelines in 2026, we defined a new offering to meet these regulatory needs affordably and with high-quality design.
Award winning website design, guaranteed support, HIPAA compliant forms & WCAG accessibility for single-specialty or smaller practices.
Vitals Plan plus digital marketing setup and ongoing SEO strategy for single-specialty or smaller practices that want to grow.
Launching a new product has been a huge effort for our team. We spent countless hours discussing and tweaking the features leading up to the launch earlier this year.
Full Media has always stood by the quality of our work. With ReadySites Vitals & Catalyst we wanted to show in a more tangible way how much we stand by the quality of our work. These new plans include a strong guarantee – a 200% Satisfaction Guarantee. 200% is not a typo! We will give back twice what a client has paid us if they are unhappy!
With the success of our initial launch in 2025, we are looking forward to 2026. We know that we have the ideal solution for small and medium-sized healthcare organizations.
Continuing our advocacy for more accessible websites and efforts to educate healthcare organizations about the upcoming deadlines, we hosted two sessions this year on WCAG compliance.
In January 2025, we hosted a panel in partnership with Healthcare Interactive Conference (HCIC)’s backstage pass. Featuring Full Media’s Rachael Sauceman, an accessibility expert from Pope Tech, and a healthcare attorney, the panel explored the upcoming deadline, how to get started, and the legal ramifications of non-compliance. The panel garnered more than 200 attendees from leading health systems across the country.
We were then selected to present in-person at HCIC’s annual conference in Las Vegas. Rachael Sauceman was joined by Northeast Georgia Health System’s Danielle Schleifer and Melissa Forster-Green to discuss strategies to meet the HHS’ Digital Accessibility Standards by May 2026. This was a wonderful opportunity to share our growing thought leadership with a focused audience at the premier conference for healthcare marketers.
While awards have never been a top focus for Full Media, we would still like to take opportunities to congratulate our team members who contributed to our clients’ success in digital marketing and website development.
Silver eHealthcare Leadership Award for Best Children’s Health Digital Campaign
The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives each year, drawing approximately 1,000 entries from healthcare organizations nationwide. Full Media earned a Silver Award in the “Best Children’s Health Digital Campaign” category for its work with Siskin Children’s Institute in Chattanooga, TN.
Two Gold Aster Awards for Hiser and NGMC
We won two Aster Awards for the design and development of websites for Hiser Orthodontics in Cumming, Georgia and Northeast Georgia Medical Center’s (NGMC) Graduate Medical Education program.
Everyone has heard the phrase “the cobbler’s children have no shoes.” It can be challenging sometimes to find the time to redevelop our own website and do marketing for ourselves, but we knew our website and marketing needed a refresh to help us reach our audience.
We are excited to show off Full Media’s “new shoes” this year in the form of a brand-new website. The new website reflects our new branding that is more healthcare focused, visually appealing, and shifted toward lighter colors.
Our new website incorporates our Vitals and Catalyst ReadySite offering, and it is much easier to understand the difference between the features and benefits of our service offerings. To support growing ReadySite sales, our new website has an easy-to-use signup process. Our blog has also increasingly focused on thought leadership in healthcare digital marketing and accessibility.
Five short chapters does not do 2025 justice! We are thankful for the team members who have worked so hard to serve our clients and community. We have served many clients and healthcare professionals who play such an important role in our communities. We have donated time and resources to local groups within our community. These relationships have positively impacted our team members and their families, and it has been very rewarding to work with such an impactful group of people.
We have a few special team member events to celebrate. Marah was married this spring! Emma, Amanda and I added children to our respective families. Mandi and Whitley celebrated 10 year work anniversaries at Full Media. Our intern, Abby Wall, completed her degree at the University of North Georgia as well as having a big impact on the Full Media team.
Thank you to everyone who has made this year possible. We are looking forward to great things in the coming year!
Sincerely,
Kevin West
