Rachael develops and executes the strategic priorities and vision for Full Media’s Internet marketing department, serves as the in-house subject matter expert in healthcare Internet marketing, and identifies ongoing opportunities to add value to healthcare organizations through innovation and team member development.
A member of the team since 2013, Rachael began as an Internet Marketing Analyst, eventually becoming an Internet Marketing Team Leader before piloting her current role. She has a wide array of expertise in developing marketing strategies for healthcare clients and different medical specialties, with specific experience in developing strategies for MD referrals, YouTube TrueView campaigns and building reports to compare the effectiveness of traditional media to digital media.
An active member of the Chattanooga, TN community, Rachael serves as a mentor on behalf of Full Media for The Company Lab’s annual Healthtech Accelerator and as a delegate to the Chattanooga Medical Group Management Association. She also serves on the Board of Directors for the Chattanooga Area Food Bank and the Women’s Fund of Greater Chattanooga, as well as the board of the Chattanooga Area Chamber of Commerce’s Ambassador Council. She graduated from Indiana University summa cum laude with a Bachelor of Arts in International Studies and Religious Studies and a minor in Spanish. Rachael lives in a little peach house with her husband, dog and two cats. She loves to cook, especially local veggies, spend time outside and travel both near and far.