Since joining the Full Media team in 2012, Dallas has expanded her role to Director of Digital Marketing, where she is responsible for leading and managing Full Media's digital marketing team and ensuring our marketing clients are well-served.
During her tenure, Dallas has worked with large scale health systems and medical practices to grow patient volumes and improve patient’s online experience through an effective Internet marketing strategy. Specializing in search engine optimization and paid advertising, Dallas maintains certifications in Google Analytics and Google Ads, industry-recognized professional accreditations that demonstrate proficiency and expertise in both Google platforms.
Dallas has served as the Communications Director of the Gainesville, Hall County Junior League as well as the Work Based Learning Advisory Board. Dallas is an active member of the Northeast Georgia Healthcare System’s Annual Marketplace Committee and serves on the Gainesville Chamber of Commerce Healthcare Committee on behalf of Full Media. She is a longstanding member of Gainesville First United Methodist Church and currently sits on the Church Council. Prior to Full Media, Dallas was the Communications and Member Relations Director at Chattahoochee Country Club. She graduated cum laude with a Bachelor of Business Administration Degree in Marketing from the Mike Cottrell School of Business at the University of North Georgia.