Lauren Pickens serves as the Director of Operations at Full Media where she oversees the Sales, Administration, Internet Marketing and Production Departments. Prior to her current role, she served as an Internet Marketing Analyst, where she planned and executed integrated Internet marketing campaigns comprising of paid search, search engine optimization, social media, online public relations, reputation management and anything else that exists online.
In her free time you will most likely find Lauren rowing, swimming or wakeboarding on Lake Lanier with her husband, Jim, and her two mini-dachshunds, Jazzy and Shockley. Or, if the weather is bad, you’ll find her in search of a board game companion. Catch Phrase, anyone?
Latest Blog Post
Retargeting Tricks: How Are These Banner Ads Following Me Around?
Posted: December 15th, 2012
Remarketing is a feature within many ad networks, most notably Google AdWords, which allows you to show specific ads to people who have visited your website.
Using Facebook for Free Market Research
Posted: February 25th, 2011
Facebook is everywhere, all the time. Besides updating your friends on what you had for lunch and finding the next "most hilarious YouTube video ever," Facebook has some very helpful uses that are often overlooked. Continue reading to learn ways to leverage Facebook for free market research
Bing Caught With Their Hands in the Google
Cookie Jar Honeypot
Posted: February 3rd, 2011
February 1st, search engine reporter Danny Sullivan broke the story that Google recently found evidence that Bing has been "copying" Google results. Google claims that Bing has been watching how people search on Google, which listing they choose, and using that data to fine-tune their own results. The saga of how Google came to such audacious allegations is quite an interesting story, which I have summarized here
Search Engine Market Share Trends: Updated
Posted: January 28th, 2011
A place for all you search engine geeks and data junkies to get your fix of search engine market share, all in one succinct spot. This post is updated from it's original publishing
in September 2010, and includes data through the end of last year.
Google's Little Blue Arrow
Posted: October 26th, 2010
Wondering what that tiny blue arrow is doing sitting at the top of your Google search results page? Or do you already know what it does and what to get rid of it? Read more here.
Study Published Showing Significant 2011 Budget Increases for Internet-Related Marketing
Posted: October 19th, 2010
A new study released by Marketing Sherpa shows proof of what we at Full Media have been experiencing with our own clients over the past few years. Companies are migrating away from the more traditional forms of advertising like print and direct mail (especially the Yellow Pages), and increasing expenditures on internet marketing efforts.
AdWords and Google Instant Search
Posted: October 5th, 2010
What does Google Instant mean for AdWords users? Read about what has changed, what hasn't, and my first-hand account of results after the first month of implementation.
Yahoo! and Bing Search Alliance: Organic Marriage
Posted: September 16th, 2010
In my last post on the Yahoo!/Bing merger
I talked about the partnership announced about a year ago where Microsoft will be powering both organic and paid search for Bing AND Yahoo! It was announced August 24, 2010 that the switch for organic results
is official in the US and Canada markets with other markets to soon follow. This is applicable for all natural search results including Web, Image and Video.
Search Engine Market Share Trends
Posted: September 7th, 2010
Finally! A place for all you search engine geeks and data junkies to get your fix of search engine market share, all in one succinct spot.
Yahoo! and Bing take on Goliath
Posted: August 31st, 2010
In July of 2009 Yahoo! and Microsoft announced a search partnership that would attempt to chip away at the massive market share that Google currently controls of the search market. This is a Battle Royale for a larger slice of the multi-billion-searches-per-month pie, hitting a record the same month of 10.5 billion. Coincidence? Perhaps.