Location Pages, Part 1

For starters, you need to have a sound local marketing strategy that includes local SEO. There is no denying that Google, Bing and other search engines work to provide their users with locally relevant search results. When your local customers are searching online for your services or products, your site needs to be optimized in way that will allow your business to be served up in the search results. This brings us to an integral part of local SEO called “location pages” also known as “local landing pages” or “service area pages.”

In this article we will share our insight and recommended strategies regards to:

  • What location pages are
  • What types of location pages can be used
  • How to set up location pages based off of your business model

What Are Location Pages?

A location page is a unique page that represents a store front location or service area. Matt Cutts, a Google big-wig, has clearly stated:

If your company has a bunch of store locations [or service area], please don’t hide that information behind a search form or a POST. If you want your store pages to be found, it’s best to have a unique, easily crawlable url for each store. Ideally, you would also create an HTML sitemap that points to the web pages for your stores (and each web page should have a unique url).”

Read more from Matt Cutts on location pages here.

So, you need a page (or pages) on your website that tells both the search engines and your user where you are located and where you provide services. Remember, if Google doesn’t know you provide what their user is looking for in their area, they will not show you as a relevant resource. If they do know, however, your store is much more likely to be served to their user as a locally relevant answer to their query.

View Location Pages, Part 2 to learn the types of Location Pages and how you can implement them.

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