Incorporating Video in 2013
A recent report from Cisco Systems suggested that the number of online videos consumers will watch will hit 1.5 billion by 2015. Since video usage is growing, and at a rapid pace, it is important to gain a better understanding of how you can use video to promote your business.
Consumers Love Videos
If you don’t believe that people love videos, then all you must do is look at the data. A recent study provided by Implix showed that including video in email marketing campaigns increased both click-through rates and traffic. The study showed that emails containing video experienced an increase in open rates by 5.6% and click-through rates increased 96% when compared to emails that did not contain videos.
Bringing Content to Life
There is only so much a person can experience with content on a page. With more and more consumers making decisions from their home or office, it is important to provide the very best experience to them. This often involves video. Whether you are a local service company or a national ecommerce provider selling a product, videos can provide a dynamic way for consumers to get to know more about your product or service offerings. Furthermore, search engines have started to rank videos for keywords in their results pages which offer another way of being found by those searching for what you have to offer online.
For 2013, consider implementing video into your marketing efforts. You will quickly realize there are a variety of ideas you can come up with when it comes to promoting your business online using video. Please contact us to learn more!