Saturday, November 24th, 2012
When it comes to inbound marketing, the effectiveness of your campaign relies heavily on the quality of the content you provide. After all, it is the content you create that gets you found online, builds trust with your readers, educates and informs your visitors and paves the pathway to conversions.
Saturday, November 10th, 2012
Saturday, October 20th, 2012
Saturday, October 6th, 2012
E-commerce websites have unique needs and make marketing a very unique effort. There are a lot of blogs focused on e-commerce site optimization for marketers or business owners but little on the metrics that can play a major role in e-commerce specific site functionality and user experience. Here are four uncommon metrics worth tracking for e-commerce marketing.
Monday, February 27th, 2012
Friday, July 22nd, 2011
Internet marketing, like other aspects of business is about producing clear, tangible and purposeful results that hopefully lead to increased success of the business as a whole. For most, SEO looks to increase traffic, produce conversions and develop clear, guiding ideas about how people are coming in contact with your business and how you might be able to improve that exposure. That’s exactly why content is such a difficult concept to discuss when it comes to SEO. There are no tangible results to report. There are no ROI numbers to justify the hours of effort involved with writing good content. So why is content so important? Isn’t it just an aspect of your web presence that supports other SEO efforts? Isn’t it more important to produce an “optimized” site that’s well-developed to catch the attention of search engines? Sadly it’s not. Search engines today know businesses want to be seen by them. What they want to see is if your business is being seen by consumers. Not them.
Wednesday, April 27th, 2011
Thursday, February 3rd, 2011
February 1st, search engine reporter Danny Sullivan broke the story that Google recently found evidence that Bing has been "copying" Google results. Google claims that Bing has been watching how people search on Google, which listing they choose, and using that data to fine-tune their own results. The saga of how Google came to such audacious allegations is quite an interesting story, which I have summarized here.
Friday, January 28th, 2011
A place for all you search engine geeks and data junkies to get your fix of search engine market share, all in one succinct spot. This post is updated from it's original publishing in September 2010, and includes data through the end of last year.
Friday, November 5th, 2010
It's time to think big! Don't limit your business by ignoring the awesome opportunity you have to serve an entire country.
Tuesday, October 26th, 2010
Wondering what that tiny blue arrow is doing sitting at the top of your Google search results page? Or do you already know what it does and what to get rid of it? Read more here.
Tuesday, October 19th, 2010
A new study released by Marketing Sherpa shows proof of what we at Full Media have been experiencing with our own clients over the past few years. Companies are migrating away from the more traditional forms of advertising like print and direct mail (especially the Yellow Pages), and increasing expenditures on internet marketing efforts.
Thursday, October 14th, 2010
Tuesday, October 5th, 2010
What does Google Instant mean for AdWords users? Read about what has changed, what hasn't, and my first-hand account of results after the first month of implementation.