Friday, July 22nd, 2011
Internet marketing, like other aspects of business is about producing clear, tangible and purposeful results that hopefully lead to increased success of the business as a whole. For most, SEO looks to increase traffic, produce conversions and develop clear, guiding ideas about how people are coming in contact with your business and how you might be able to improve that exposure. That’s exactly why content is such a difficult concept to discuss when it comes to SEO. There are no tangible results to report. There are no ROI numbers to justify the hours of effort involved with writing good content. So why is content so important? Isn’t it just an aspect of your web presence that supports other SEO efforts? Isn’t it more important to produce an “optimized” site that’s well-developed to catch the attention of search engines? Sadly it’s not. Search engines today know businesses want to be seen by them. What they want to see is if your business is being seen by consumers. Not them.
Wednesday, April 27th, 2011
Friday, February 4th, 2011
Thursday, February 3rd, 2011
February 1st, search engine reporter Danny Sullivan broke the story that Google recently found evidence that Bing has been "copying" Google results. Google claims that Bing has been watching how people search on Google, which listing they choose, and using that data to fine-tune their own results. The saga of how Google came to such audacious allegations is quite an interesting story, which I have summarized here.
Friday, January 21st, 2011
When it comes to your marketing efforts, are you still doing things the "old" way?
Friday, January 14th, 2011
Do you know what the most annoying sound in the world is? Let Lloyd show you.
Wednesday, November 17th, 2010
Rating sites, blogs, forums, Facebook and Twitter have made it easy for your customers to share their product or service performance thoughts, customer service experiences, and overall satisfaction level. Are you listening to what they have to say?
Friday, November 5th, 2010
Don't spend too much time worrying about your image...focus on your reality.
Tuesday, October 26th, 2010
Wondering what that tiny blue arrow is doing sitting at the top of your Google search results page? Or do you already know what it does and what to get rid of it? Read more here.
Tuesday, October 19th, 2010
A new study released by Marketing Sherpa shows proof of what we at Full Media have been experiencing with our own clients over the past few years. Companies are migrating away from the more traditional forms of advertising like print and direct mail (especially the Yellow Pages), and increasing expenditures on internet marketing efforts.
Thursday, October 14th, 2010
Monday, September 27th, 2010
Friday, September 17th, 2010
It seems that we have gone device crazy. New smart phones are everywhere and carriers can’t keep the popular models in stock. Millions of us are now choosing to take our important data and connections on the road. Talking, texting, exchanging email, accessing work documents, searching, shopping, checking weather, taking pictures, and watching video are just a few of the ways we can interact with a modern mobile device. In fact, for many people the smart phone or tablet (i.e. iPad) has replaced the need for a traditional laptop.
No other device is as personal and interactive as a cell phone. And it’s generally no farther away than an arm’s reach. That 3.5” screen is our window to the world and advertisers are starting to see the potential of such a directly targeted medium.