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2018 Archive

Wednesday, May 23rd, 2018
A new European Union regulation called the General Data Protection Regulation, or GDPR, has been garnering national media attention in the US lately. To help our clients understand these regulations, we’ve put together a brief overview of what these regulations mean, how to determine if it effects your organization, and what steps you may want to take towards compliance.
Wednesday, April 25th, 2018
If you’re involved in the healthcare industry, you should be thinking about how HIPAA affects your website. This guide serves as a great starting point for learning about HIPAA guidelines in the online world.
Monday, April 2nd, 2018
By having clear processes and implementing the right tools, it is possible to know whether your marketing dollars are paying off. Once you know how your online marketing strategy is impacting your bottom line you can make informed decisions about allocating your budget.
Wednesday, March 14th, 2018
Designing an online strategy around patient experience isn’t enough unless it’s generating leads that turn into patient growth for your organization. Developing a strategy that generates leads you can track and evaluate, is crucial to measuring the success of your online marketing efforts.
Friday, March 2nd, 2018
Today’s patients are proactive and empowered, turning to the web to conduct health-related searches and use that information to make informed decisions about healthcare providers. How do we help these patients believe in our brand and find the information they need? The answer: create a patient-focused digital marketing strategy.
Monday, February 12th, 2018
When it comes to online searching, there is no shortage of users looking for healthcare services. In fact, Google last reported that 1 in 20 searches made in their search engine is related to health. So, how can you build on this momentum in health-related searches to attract new patients?
Monday, January 1st, 2018
Digitization brings new challenges and opportunities, from data security to leveraging the vast data available, healthcare organizations must stay on the cutting edge to provide a better patient experience and beat the competition. Are you ready for 2018’s challenges?