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2012 Archive

Thursday, December 20th, 2012
When Google makes a change or an update to one of its services it is often game changing. As an internet marketer, I am constantly tweaking and refining my SEO strategy to maintain an edge in the online marketing landscape.
Saturday, December 15th, 2012
Remarketing is a feature within many ad networks, most notably Google AdWords, which allows you to show specific ads to people who have visited your website.
Saturday, December 8th, 2012
Businesses who utilize Google+ pages will not only experience an increase in visibility for local searches but will also benefit in rankings as it is indexed by Google.
Saturday, December 1st, 2012
In business, change is a part of life. If you’ve gone through a rebranding, acquisition, or just an update and changed your company’s name, you need to make sure that all of your listings and accounts on the Internet are consistent.
Saturday, November 24th, 2012
When it comes to inbound marketing, the effectiveness of your campaign relies heavily on the quality of the content you provide. After all, it is the content you create that gets you found online, builds trust with your readers, educates and informs your visitors and paves the pathway to conversions.
Saturday, November 17th, 2012
More and more businesses are looking to email marketing to engage their customers, clients and prospects. As an integrated part of a marketing strategy, these email newsletters can be effective mechanisms to communicate with those individuals who are interested in your product, service or message.
Monday, November 12th, 2012
It really should be simple.
Saturday, November 10th, 2012
Saturday, October 27th, 2012
Just when you thought Facebook and Twitter had captured our full attention, here comes a new social networking site that can serve as a valuable marketing tool for you. Pinterest allows you to think outside the box to figure out the best way to portray your products or services visually!
Saturday, October 20th, 2012
Saturday, October 13th, 2012
Every business page has access to Facebook Insights, which gives page administrators all sorts of interesting data about their fans, their interactions and the quality of their posts
Tuesday, October 9th, 2012
Quality. Innovation. Value. Doesn’t every company say they offer these things? They appear in almost every mission statement and brand positioning you’ve ever heard and almost become a cliche – in one ear and out the other
Saturday, October 6th, 2012
E-commerce websites have unique needs and make marketing a very unique effort. There are a lot of blogs focused on e-commerce site optimization for marketers or business owners but little on the metrics that can play a major role in e-commerce specific site functionality and user experience. Here are four uncommon metrics worth tracking for e-commerce marketing.