A Letter From the CEO: An 8 Year Reflection

Dear Friends,

It is with a lot of gratitude and humility that Full Media celebrated its 8th anniversary on Friday April 1, 2016! We've done a lot over the past eight years, hopefully more good than bad, and we've learned a lot as well. Mainly, we've learned how much we don't know. But we’ve heard that realization is the key to continued growth. In reflecting on 8 years, here are a few things we wanted to share:

  • ‚ÄčThank you to all of the clients, team members and friends who have impacted us and made all of this possible. You don’t realize how much you’ve influenced our journey. 
  • We have very little control over what goes on around us. This is a tough one for achievers to accept, but it's true. The good news is the few things we do have control over - our values, where we focus our time and energy, our attitude, who we choose to surround ourselves with and how we choose to treat people - will largely determine the direction of our lives and the lives of those around us.
  • Full Media’s mission has always been to impact those around us positively. But we’ve learned that that sounds a lot cleaner than it actually is. In reality, people and relationships are messy, and we hope we've succeeded at having a positive impact more than we’ve failed. Our intentions have always been good, and we’ve done the best we knew how in every situation. We will continue to find opportunities to positively impact more people even though we now know that doing so means taking a risk that things may not always work out as we had hoped.
  • Don’t get caught up in what others call "success." Bigger isn’t always better and more isn’t the default goal. Market share, process improvement and profit margins have their place, but they are NOT the goals. Be the best you can be each day at whatever it is you decide to do. But, do not confuse who you are with what you dowho you know  or how much you have.
  • No matter what you do, there is going to be success and failure along the way. Don’t let the failures define you. For every client or team member or project that doesn't work out, there will be ten (or a hundred) that do. Be quick to forgive people, including yourself, and remember that you are making a positive difference even if it doesn’t always feel that way.
  • Be quick to seek wise counsel from others. Surround yourself with the best people you can find - inside your organization and out. And while talent is important, we’ve learned that what separates great people is character, courage, integrity, and a desire to put others before themselves.
  • Planning has its place, but you can’t predict the future. The greatest benefit to planning is the mental exercise of evaluating future options. Then when things don’t go as you’d planned, you will already have spent time considering various options for how to move forward from there. Very little of Full Media looks today like we thought it would 8 years ago. If anything, it is better than we could’ve hoped. But in our experience you usually travel a circuitous path to get there.
  • You never actually get there. If you would've told us 8 years ago that Full Media would do what it has done and would be where it is today, we would've been over the moon (and probably wouldn't have believed you). The fears and problems we faced eight years ago have largely gone away. But, they've been replaced by new challenges and issues that we never could’ve envisioned eight years ago. Each day, we face these challenges with a focus on continual growth and improvement. Like the old saying goes, “Life isn’t supposed to be solved… it is supposed to be lived.”


Kris Nordholz