Why do I need Internet Marketing?

For some reason, many business owners (who themselves use Google to search for everything imaginable) still have misconceptions about what businesses should take advantage of internet marketing. Many business owners assume that only businesses that sell tangible products to retail consumers need internet marketing. They mistakenly think that service businesses or businesses selling products to other businesses don't need internet marketing. Nothing could be further from the truth.

The reality is that ALL businesses can take advantage of internet marketing. In fact, not only CAN they use internet marketing, they MUST use internet marketing or their competitors who are will soon pass them by.

True Story Case Study

Take for instance the true story of a Florida real estate developer who purchased a piece of land for the purpose of building a shopping mall. To complete the project, he needed $30 million and approached a private equity fund that invests in such projects. The equity fund spent 6 months researching the deal and thought that the opportunity was promising. The one issue was the developer himself. He seemed legitimate, but they had never worked with him. And if you plan to invest $30 million, you need to know your partner can do his part.

The day came for the final investment meeting. After hours of debate, the managing partner of the fund stood up and quieted his staff. Among other issues, he pointed out that the developer did not have a website and that he did not come up in Google for searches related to Florida real estate development. The managing partner questioned whether he was a serious player. They passed on the project.

Now I doubt the lack of a website or internet marketing was the only reason the fund passed on the project. But the managing partner mentioned it when he killed the deal. And had you encouraged the developer to take seriously internet marketing six months ago, he probably would have told you he did not need any of that in his line of work. But it might have cost him a $30 million investment.

No business is immune to the phenomenon of internet marketing. People are looking for every product and service imaginable, including yours. If you are not taking advantage of internet marketing, your competitors are. To learn more about FullMedia as an Internet Marketing firm, please contact us.