The Google +1 Button
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Google recently made available the +1 (Plus One) button to give searchers the ability to recommend or "like" content for their peers. This social button, intended to be used similarly to Twitter's "Like" button, will have a significant impact on search rankings for websites. Having the ability to "+1" a search result will let other Google users know you recommend certain websites and/or content. It is important to know that you must be logged into a Google account for the button to work.
The Impact on Organic Searches
Google wants to provide the most relevant search results to each searcher. The new +1 button will make search results that much better. Search results recommended from your peers is now one of the signals Google utilizes to ultimately determine search result rankings. The more recommendations a page or a website receives the more influence that result has in the rankings. +1 For Advertisers
Google Ads will soon carry the +1 button. Google believes advertisers will enjoy this new function. Google states a few facts about the +1 button and Google Adwords:
Google's announcement is just another strategy by Google to drive relevant, quality content to the right users. Read Lauren Pickens view on the Google +1 button in a recent blog or feel free to contact us if you have any questions about +1 or other search related questions.
The Impact on Organic Searches
Google wants to provide the most relevant search results to each searcher. The new +1 button will make search results that much better. Search results recommended from your peers is now one of the signals Google utilizes to ultimately determine search result rankings. The more recommendations a page or a website receives the more influence that result has in the rankings. +1 For Advertisers
Google Ads will soon carry the +1 button. Google believes advertisers will enjoy this new function. Google states a few facts about the +1 button and Google Adwords:
- All ads will be getting the +1 button and there will be no way to turn them off.
- Clicking the +1 button will not count as a paid ad click
- Advertisers will have access to stats about which ads are receiving the most +1s.
Google's announcement is just another strategy by Google to drive relevant, quality content to the right users. Read Lauren Pickens view on the Google +1 button in a recent blog or feel free to contact us if you have any questions about +1 or other search related questions.
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Director of Client Strategy
Robby Monk is an Internet Marketing Analyst for Full Media. Prior to joining Full Media, Robby served as a senior client strategist for another regional digital agency. In that role, he worked with companies of all sizes and from almost every imaginable industry developing strategies to generate revenue growth using PPC and search engine optimization. Prior to entering the internet marketing industry, Robby had a broad business background in offline marketing, advertising, and executive search, which also enables him to view online strategies not just from the perspective of a creative designer or programmer but from the perspective of an actual business owner.
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