Tactical Supply

Tactical Supply is evidence that a niche distributor can grow to be an industry leader based solely on an effective online marketing strategy. This site was born from enthusiasm for tactical gear and specialty flash lights, and early on in its existence TacticalSupply.com engaged Full Media to develop an ongoing strategy to leverage their massive database of products in search engines such as Google, MSN and Yahoo.

The best way to demonstrate the benefits of ongoing search optimization is to let the numbers speak for themselves. The following chart compares monthly data compiled for January 2006 to monthly data for January 2008.

Traffic Comparison 2006 vs 2008

	Jan 2006	Jan 2008	% Change
Direct Traffic	221	1,019	361%
Google (organic)	25	4,351	17,304%
Yahoo (organic)	41	2,424	5,812%

As you can see, devotion to search optimization can lead to impressive traffic and revenue growth. What would a 17,304% annual growth rate in website traffic do for your business?