Otis Janitorial

Otis Janitorial is proof that even a local, geographically constrained service business without a super sophisticated creative budget can grow its revenue using search marketing. Many people assume that the only companies that can benefit from search engine optimization are those that are selling products through their site. Therefore, most service businesses haven’t taken full advantage of search marketing and its ability to attract all those potential clients who are already looking for their services, even in geographically specific markets.

Otis Janitorial is a mom and pop startup that has grown its business exclusively through Internet marketing. Founded early in 2008, they have already generated a significant amount of new business using local search optimization and a targeted pay per click (PPC) campaign. While their competitors are wasting time and money with the yellow pages (which fewer and fewer people are using as a means for finding vendors), Otis is picking up hot new business leads online for a fraction of the cost.

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