The Business:  MirrorMate® is a Charlotte, NC based ecommerce business that provides custom mirror frames to decorate basic builder-grade mirrors often used in homes and hotels.  This easy-to-install decorative solution is available in a variety of styles and colors to enhance any mirror.
The Strategy:  Through extensive keyword and competitive research, Full Media’s Internet marketing team identified tremendous opportunity to promote MirrorMate® products via the numerous home décor/design/remodeling sites available on the web.  Using off-site blog placements, forum posts and social media campaigns, combined with cross-platform product giveaways, Full Media aimed to dramatically increase the online presence of the MirrorMate® brand.
Additionally, on-site content marketing, website technical analysis and optimization, and an aggressive return-on-investment focused pay-per-click campaign were undertaken to capture new search engine traffic opportunities.

Client Stats
Organic Traffic
# of Organic Keywords
Comparing March 2008 vs. March 2010
  • Internet Marketing
  • Search Engine Optimization
  • Online Public Relations
  • Content Development
  • Pay-Per-Click
  • Social Media

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