Out with the Old. In with the NewWe finally got a new microwave at Full Media. The great part about the new microwave is you don't have to evacuate the office prior to turning this one on to avoid "unwanted tumors". Sure, the old microwave did work. It might have taken 19 minutes to get the corners of a frozen pizza warm, but it worked. There is one tale floating around the office that the old microwave actually heated a cup of tea 2 whole degrees one cold morning in 2008. Of course there were no pictures or video as proof, but that's the story.
What about your marketing efforts? Are they like the old microwave? Do they work (kind of)? Are you using the most efficient method of reaching your potential customers or are you wasting a lot of time (and money) only to get a small bit of return? If so, it's probably time for your business to turn to a new method of marketing. Search Engine Optimization (SEO) is like the new microwave. It works better than the old approach and it gives you a much better return on your investment.
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By Robby Monk