Mobile Sites Vs. Responsive Design

In my last post, I discussed Google's mobile algorithm update and what it means for your website. While Google recommends responsive design in its update, the algorithm doesn't play favorites between mobile websites. It’s all about having a mobile-friendly website, period. That being said, what are the pros and cons of mobile websites versus responsive websites?

Mobile Website Design

Pros

Cons

  • Best choice if a re-design isn’t an option, considered a quick-fix
  • Can be more effective if you take the time to identify the differences in behavior between your mobile and desktop user and create a mobile site catered to their behavior
  • Quicker download time as it’s usually a condensed version of your site
  • Since it’s a separate site, you now have two websites to manage, maintain and update
  • Possible duplicate content issues. Google looks for unique content so a second site with the same information means there are two pages out there with your information competing against each other

 

Responsive Website Design

Pros

Cons

  • Single URL for all devices, saving time and money
  • Good for website re-designs or new websites
  • One set of code for all platforms, content and images are automatically resized
  • Google’s recommended option
  • Can be more time and money intensive
  • Coding for responsive design is more complicated

 

If you are starting from scratch or already planning a website redesign, go with responsive website design. If you don’t want to completely overhaul your website give a mobile-specific site a shot. Keep in mind, that having modern, updated website design is important for providing the best user experience. If you haven’t updated your website in a few years maybe it’s time consider a re-design. You’ll probably end up with a new, fresh website and a site that is mobile-friendly all at once! For more information on our website design services, contact us today!