Local Link Building You May Not Have Thought About
For small businesses in your community, they may not have the size of Wal-Mart or inventory of a Kroger, but what they do have is something a Wal-Mart or Kroger have to work extra hard to obtain from loyal shoppers in the community – klout. Klout is the measure of influence you have with people. Small businesses are involved with all kinds of community activities, if not more than the “big box stores,” and while that sometimes goes unnoticed by the town patrons, let it not go unnoticed by the search engines. There are many ways that you can get links to your website on the internet from the people in your community. And what does that do for you? It gives your business klout that the “big box stores” already have on the internet to turn up in search engines and local search. Here are a few link building opportunities for local businesses that you may haven't thought about.
The Local Paper:Despite the internet, television and radio, people still read the local newspaper. Where else do they read the newspaper? On the internet. Local newspapers often put their content online, and if there is an event happening or story told that mentions your business's name, look for that link back to your website. If it's not there, don't hesitate to write the editor or author of the story and ask for one. The saying, “you never know until you ask” is certainly applicable in this situation.
Sponsored Events:Does your business sponsor so many events you can't keep track? Well, it actually may do some good to keep track of those school and community events; moreover, ask how they plan to publicize the event. If they have any websites, Facebook pages, news coverage, or other online bulletins regarding those events, see if they can provide a link to your site as a sponsor. For example: The hospital in your neighborhood is hosting a 5K. They have a page on their website informing runners of the details as well as a Facebook page dedicated to the event, and you are a Gold Sponsor of the 5K. If they have a sponsors list on their website for the event, ask if they can link your name back to your website. Or if they are giving shout outs to sponsors on their Facebook page, ask them to link to your site or your Facebook page if you have one. Depending on how big the event is, you can get a couple to a few dozen links from this one event.
Affiliations:Is your company a member of a local or national organization? For example, if you're a Realtor with a local real estate company, then chances are your companies site is listed under your affiliation on the Realtor.com website. If it's not, then it should be. Links obtained with other sites in your industry shows the search engine results you have klout in your field.
Chamber of Commerce:Are you a member of your local Chamber of Commerce? If so, they often have a member directory listed on their site with the names of all their members, the industries in which they are in, and the business' contact info. If your company is a member, then the website address should be listed and linked to your site, or the company name can be hyperlinked to your website. Either is acceptable, and most importantly, a link!
Just because your business doesn't bring in the revenue like a “big box store,” doesn't mean it can't bring the same klout as them on the internet. With Google's local search taking more and more precedence over the search engine results, Uncle Bob's Grocery can outrank Kroger for the search term “grocery store” in your town. Please contact us to learn more!