Lauren Pickens Named Director of Online AdvertisingLauren Pickens has officially been named Director of Online Advertising at Full Media. With her expertise in working with paid advertisements across multiple Internet platforms, Lauren is the ideal candidate to continue developing the Online Advertising Group that has benefited many Full Media clients.
Within the Online Advertising Group, clients have access to:
- Comprehensive strategy and budgeting recommendations for any online advertising such as CPC (cost-per-click) placements or CPM (cost-per-thousand-impressions) media buys;
- Creation, optimization and conversion analysis of individual online media campaigns or placements including, but not limited to:
1. Paid Search – Google AdWords and Microsoft AdCenter (which powers both Bing and Yahoo!)
2. Banner Ads – Via any display networks including AdWords and AdCenter or through individual media buys with website publishers
3. Facebook Ads
4. YouTube Promoted Videos
For more information, please contact us.
By Maggie Hodges