Is mobile marketing in your future?It seems that we have gone device crazy. New smart phones are everywhere and carriers can’t keep the popular models in stock. Millions of us are now choosing to take our important data and connections on the road. Talking, texting, exchanging email, accessing work documents, searching, shopping, checking weather, taking pictures, and watching video are just a few of the ways we can interact with a modern mobile device. In fact, for many people the smart phone or tablet (i.e. iPad) has replaced the need for a traditional laptop.
No other device is as personal and interactive as a cell phone. And it’s generally no farther away than an arm’s reach. That 3.5” screen is our window to the world and advertisers are starting to see the potential of such a directly targeted medium.
On a mobile platform, advertising can come in many forms, most of which is text or graphics delivered via the mobile web or in popular applications or programs. More recently we have seen the advent of SMS text promotion which gives advertisers the ability to send instant updates directly to your phone (whether it’s a smart phone or not). This can make you aware of new products, specials and promotions, or the inventory stock status of a hot item.
The next wave of mobile advertising technologies comes in the form of Location Based Services (LBS). LBS involves detecting the location of a mobile network user (called a “geolocation”) and sending direct marketing messages for businesses in that area. Imagine walking by a restaurant and having the menu and a coupon appear on your phone.
LBS services include:
- Augmented Reality Mobile Campaigns – A pop-up overlay on the user's phone display with location-specific information about businesses and products.
- 2D Barcodes – Location specific barcodes that include more information about a business. A mobile user can scan the barcode to access the associated information (products, menus, pricing, services, etc).
- GPS Messaging - location-specific messages that are pushed to a mobile user when in the specified range (physical distance) of an advertiser.
Sound a little scary? The technology is already in use in some areas. The question is, “Could mobile advertising create opportunities for your business?”
For more information on mobile marketing, contact us.
By Davis White