How Search Engines Work

We are always searching for new ways to optimize websites for search engines to crawl them. Countless hours are spent learning about updates on the elusive algorithm or current trends in how many characters your Meta should be. We do this because organic search results are one of the most competitive markets out there. What some people don’t realize is that the search engines really only account for about 0.03% of what is actually on the Internet. This means that 550 million domains are competing each day for the user’s attention in search results. It is important for businesses that are growing on the Internet to understand this because it puts into perspective the amount of work that should go into optimizing a website for the search engines.

The Indexing Process

The Web is made up of 60 trillion individual pages and search engines use what we call “spiders” to crawl each one of them. When each page of a website is crawled, it is categorized by the main keyword it focuses on. Then, the search engines store all of this data in a giant virtual filing cabinet called the index.

From this index, the search engines can rank results for search queries using an algorithm that contains over 200 parameters. All of this sounds pretty technical, but there are even more details to consider, like what search engines can and cannot see!

What Search Engines Can’t See…

Search engines only see text; they don’t read a page like the typical user would. If a page is created and not optimized, there is a chance that a search engine will not be able to see it. Anything that search engines can’t reach is part of the deep web. Below are some examples of this.

Can Search Engines See My Site?

After discussing all of this, it may seem like the search engines will never find your site—but have no fear! Thankfully, there are tons of ways you can optimize your pages so that search engines, like Google and Bing, can find you. The following are some best practices for optimization.

Businesses are competing every day to attract users from organic search results. The most important thing to remember is that search engine optimization is an investment. You must continually perform these best practices and stay up to date with the latest algorithm updates to stay afloat.

If you would like to learn more about what search engine optimization can do for your business, contact Full Media today!

Resources:

https://www.google.com/insidesearch/howsearchworks/thestory/

https://support.google.com/webmasters/answer/70897?hl=en

http://oedb.org/ilibrarian/invisible-web/

 

Senior Internet Marketing Analyst
Lauren joined Full Media's Internet Marketing team in 2014. A Gainesville resident and graduate of the University of North Georgia, Lauren joins Full Media with a Bachelor of Science in art marketing and a minor in Spanish. Lauren leverages her education and experience in visual communication to deliver quality results to her clients through compelling content and creative writing. Outside of Internet marketing, she enjoys hiking and continually works to expand her creative side through painting and sewing.