Uncommon E-Commerce Metrics worth Tracking
E-commerce websites have unique needs and make marketing a very unique effort. There are a lot of blogs focused on e-commerce site optimization for marketers or business owners but little on the metrics that can play a major role in e-commerce specific site functionality and user experience. Here are four uncommon metrics worth tracking for e-commerce marketing.
In this case on site search terms were filtered by medium to see unbranded organic search visitors and their site search term. Search refinements can show you terms producing quality on-site search interaction, continuing to engage users with refined information. In this example we see three on-site search terms lacking search refinements and producing higher than desired search exits. These are probably areas on site that more attention and improvement.
What we see are specific pages that have been optimized and are producing very similar user interaction, some growth, but a substantial improvement in page value. This will help you better understand your user interaction at the page level, and the real financial benefit quality content is bringing to your site. It will also show you areas needing improvement or lacking content, optimization or CTA's.
These three metrics shed a new light on important e-commerce specific areas and will help marketers and business owners better meet the needs of their customers. Stop overlooking important information that's right at your fingertips and start making some powerful, data driven e-commerce decisions.
Please contact us to learn more!
By Dave Hutton