Creating a Customized Pay-Per-Click Strategy

For pay-per-click campaigns, there is no one size fits all. If a competitor’s ads are showing for your search terms or you want to get the word out about your new product, it can be tempting to start running ads as soon as you possibly can. After all, pay-per-click advertising can provide immediate results; however, the best results are achieved by creating a customized strategy that fits your industry and objectives.

At Full Media we meet with each client to learn about their business goals before writing any ads. For example, if you are a medical practice, you may want to build awareness about your new urgent care location, a new procedure you’re offering, or maybe you simply want more patients to fill out your contact form. Each one of these objectives will require a different PPC strategy.

Before you start your campaign here are five questions to ask:

  1. What much is a lead worth to you?
  1. Are there any seasonal trends?
  1. Is your service location specific?
  1. What is the competitive landscape?
  1. How long is your buying cycle?

All of these questions will help you determine your budget, your ads and where to send the people who click on them. As with any marketing, the ultimate goal is to grow your business.  PPC can be a great way to accomplish your goals with measurable results, but always start with a strategy to ensure your campaign is profitable.  

Our Full Media team specializes in pay-per-click campaign management. Learn more about our PPC management services or contact us for more information.   

Internet Marketing Analyst
Sydney Phillips is an Internet Marketing Analyst at Full Media. A native of Auburn, Ala., Sydney graduated from Georgia Tech and holds a degree in business administration. Prior to joining the Full Media team, Sydney worked in marketing at a local healthcare company in Macon, Ga., where she gained experience managing client relationships and also working with outside firms. Sydney is passionate about helping others and was a student leader in Campus Outreach during school, which took her to Panama City Beach and Johannesburg, South Africa. Her hobbies include cooking, reading, playing golf and watching football – all, of course, in the company of her husband, Matt.