Friday, October 11th, 2013
At some point during a Google search, you have likely seen paid advertisements. The reason so many businesses choose to utilize these paid listings is because they show results, quickly. As a business seeking to gain online exposure, a pay per click advertisement could be the fastest way to gain exposure for your products or services.
Friday, October 4th, 2013
Whether your goal is to turn prospects into buyers or to obtain contact information for generating leads, a strong and effective call to action is essential for pointing users in the direction of the conversion.
Friday, September 27th, 2013
Healthcare providers are responsible for providing the public with the best information possible and encourage intervention when needed. Early intervention and positive provider-patient relationships are vital for the future of public health. Here are a few reasons why hospitals and healthcare providers should be using SEO to reach these users.
Friday, September 20th, 2013
With the massive audience actively on Pinterest, 70 million as of July 2013, having a presence on the platform is essential. So, as marketers it’s important we utilize what we have, especially something as huge and dominating as this.
Friday, September 13th, 2013
Not every site or company needs to host their own blog; however, for some companies on-site blogs can be helpful for potential customers, current customers and for the general public.
Monday, September 9th, 2013
How responsive web design, fixed navigation and minimal design affect user experience
Friday, September 6th, 2013
Google Carousel presents a tremendous opportunity for small businesses and am hopeful that the following tips will help many different businesses take advantage of this change and gain a positive benefit for their company.
Friday, August 30th, 2013
Let’s talk public relations. Cultivating a positive public opinion is incredibly important for any professional. Perhaps you simply want people to know you for a certain thing or maybe you’ve crossed paths with some people who decided to talk badly about you on the Internet. SEO can help with that! Here are some SEO tips to help you manage your reputation online.
Friday, August 23rd, 2013
Most businesses understand the power of online marketing and social media. What many businesses come up against, however, is an overwhelming question of where exactly to start.
Friday, August 16th, 2013
It’s no surprise that people love watching videos. The popularity of YouTube alone attests to that. But what does that mean for you and your website? Is there a way to harness the power of video and use it as a marketing tool? Of course!
Friday, August 9th, 2013
With social shares and signals playing an increasing role in search engine ranking algorithms, it’s now as important as ever to optimize your business’s Facebook page for keywords and topics that are relevant to your industry. Whether your page has been around for five years or all of five minutes, there are priority sections on business pages that should get some extra attention.
Friday, August 2nd, 2013
You can build brand awareness, trust and loyalty through your website just like anywhere else. Using accurate language will help more people find your website for the right reason.
Friday, July 26th, 2013
For anyone who has ever put together an email newsletter campaign, there is nothing more frustrating than knowing that all of your hard work has ended up in someone’s spam filter. Here are a few basic tips to help guide your email to its proper destination.