Search Engine Optimization

Questioning Web Content?

Internet marketing, like other aspects of business is about producing clear, tangible and purposeful results that hopefully lead to increased success of the business as a whole. For most, SEO looks to increase traffic, produce conversions and develop clear, guiding ideas about how people are coming in contact with your business and how you might be able to improve that exposure. That’s exactly why content is such a difficult concept to discuss when it comes to SEO. There are no tangible results to report. There are no ROI numbers to justify the hours of effort involved with writing good content. So why is content so important? Isn’t it just an aspect of your web presence that supports other SEO efforts? Isn’t it more important to produce an “optimized” site that’s well-developed to catch the attention of search engines? Sadly it’s not. Search engines today know businesses want to be seen by them. What they want to see is if your business is being seen by consumers. Not them.
Posted: July 22nd, 2011 | Permalink

FAQs on Google Small Business Tools: AdWords, Analytics & Places

Posted: July 1st, 2011 | Permalink

Google's Last Minute Date to the Social Media Party: +1

Posted: April 27th, 2011 | Permalink

Bing Caught With Their Hands in the Google Cookie Jar Honeypot

February 1st, search engine reporter Danny Sullivan broke the story that Google recently found evidence that Bing has been "copying" Google results. Google claims that Bing has been watching how people search on Google, which listing they choose, and using that data to fine-tune their own results. The saga of how Google came to such audacious allegations is quite an interesting story, which I have summarized here.

Posted: February 3rd, 2011 | Permalink

Search Engine Market Share Trends: Updated

A place for all you search engine geeks and data junkies to get your fix of search engine market share, all in one succinct spot. This post is updated from it's original publishing in September 2010, and includes data through the end of last year.
Posted: January 28th, 2011 | Permalink