Online Advertising

What You Need to Know about Privacy Policies

A company’s privacy policy does not often get a lot of attention, but in some instances, like when Facebook was charged with violations in 2011, it can create quite the stir when there is a disparity between what you say you are doing and what you are actually doing.
Posted: September 15th, 2014 | Permalink

How to Use Google Tag Manager, Part 1

You may have heard about Google’s spiffy new tool, Google Tag Manager, but you are among a select few if you actually understand how it works.
Posted: September 8th, 2014 | Permalink

Ad Scheduling: Why Timing is Everything

Timing is everything, for both the potential customer and advertiser.
Posted: August 6th, 2014 | Permalink

An Intro to Digital Analytics

Posted: July 16th, 2014 | Permalink

Understanding Macro & Micro Conversions

What you need to know!
Posted: July 8th, 2014 | Permalink