It seems that we have gone device crazy. New smart phones are everywhere and carriers can’t keep the popular models in stock. Millions of us are now choosing to take our important data and connections on the road. Talking, texting, exchanging email, accessing work documents, searching, shopping, checking weather, taking pictures, and watching video are just a few of the ways we can interact with a modern mobile device. In fact, for many people the smart phone or tablet (i.e. iPad) has replaced the need for a traditional laptop.
No other device is as personal and interactive as a cell phone. And it’s generally no farther away than an arm’s reach. That 3.5” screen is our window to the world and advertisers are starting to see the potential of such a directly targeted medium.