Internet Marketing

Friday, February 1st, 2013
In the first part of this series we discussed a few reasons why speeding up your website is important. In part two we covered developer tools and resources that can help identify improvement opportunities. Now we are going to discuss image compression and how this impacts overall website performance.
Friday, January 25th, 2013
In part one of this series we discussed why website performance optimization is an important step in your overall internet marketing strategy. In part two we are going to give an overview of a few useful developer tools for improving performance.
Tuesday, January 15th, 2013
How quickly your website loads can have a significant impact on your business. Why is this important and how does it impact the effectiveness of your website? Find out in part one of Web Performance Optimization.
Saturday, January 12th, 2013
Understanding the power of guest blogging can be extremely beneficial to increasing your presence on the internet and the amount of traffic to your site. When done correctly, you are building lasting relationships that can help your business in more ways than one.
Thursday, December 20th, 2012
When Google makes a change or an update to one of its services it is often game changing. As an internet marketer, I am constantly tweaking and refining my SEO strategy to maintain an edge in the online marketing landscape.
Saturday, November 17th, 2012
More and more businesses are looking to email marketing to engage their customers, clients and prospects. As an integrated part of a marketing strategy, these email newsletters can be effective mechanisms to communicate with those individuals who are interested in your product, service or message.
Saturday, October 27th, 2012
Just when you thought Facebook and Twitter had captured our full attention, here comes a new social networking site that can serve as a valuable marketing tool for you. Pinterest allows you to think outside the box to figure out the best way to portray your products or services visually!
Saturday, September 15th, 2012
Many industry professionals turn their noses up to scheduling posts on social networking sites like Facbeook, Twitter, etc. Scheduled posts can often seem impersonal, uninformative and untimely. While I agree and am not supportive of scheduling posts just to have updates on your social profiles, I would like to explain how they can benefit a busy individual or company with a lot on their plate.
Tuesday, August 14th, 2012
Friday, June 15th, 2012
Get the most out of your local search listings.
Tuesday, November 29th, 2011
hint: it's a virtue
Friday, July 22nd, 2011
Internet marketing, like other aspects of business is about producing clear, tangible and purposeful results that hopefully lead to increased success of the business as a whole. For most, SEO looks to increase traffic, produce conversions and develop clear, guiding ideas about how people are coming in contact with your business and how you might be able to improve that exposure. That’s exactly why content is such a difficult concept to discuss when it comes to SEO. There are no tangible results to report. There are no ROI numbers to justify the hours of effort involved with writing good content. So why is content so important? Isn’t it just an aspect of your web presence that supports other SEO efforts? Isn’t it more important to produce an “optimized” site that’s well-developed to catch the attention of search engines? Sadly it’s not. Search engines today know businesses want to be seen by them. What they want to see is if your business is being seen by consumers. Not them.