Saturday, February 1st, 2014
Friday, January 10th, 2014
Friday, December 27th, 2013
Whether you’re a business owner, a new internet marketer, or just want to better understand your website’s health, Google Analytics can provide a wealth of information… just as long as you understand the metrics that you are reading.
Friday, December 20th, 2013
The trick to any successful marketing campaign is determining how to best use the tools you have available to reach an audience that is likely to convert. This is true online and offline.
Friday, December 13th, 2013
Whether you’re a professional writer/blogger or writing for the company you work for, everyone wants their content to be shared. But how do you write something that people will want to read and pass along? There are several tactics for creating good content but here are 6 simple tips to follow when writing.
Friday, November 29th, 2013
Your non-profit probably has a website, a Facebook page and maybe even a Google + page if you are particularly savvy. But when it comes to where non-profits are investing their money, educational pamphlets, posters, and direct mail campaigns just aren’t what they used to be. Your community is moving online and SEO is essential if you want to reach them.
Friday, November 22nd, 2013
Google Alerts are simple to set up, easy to monitor, and provide some of the most useful information about our clients’ brand and reputation.
Friday, November 15th, 2013
Your newsletter’s primary purpose is to further the relationship between your company and your customers. Let’s look at some simple content strategies that can help push that relationship in the right direction.
Friday, November 8th, 2013
Gone are the days where attracting online visitors to your digital press release means including exact-matched, highly optimized anchor text within your article. Google has continually disavowed this tactic so that public relations practitioners no longer can rely on this old-school-SEO approach to garnering awareness about their company’s news, services and products.
Friday, November 1st, 2013
Hashtags are a great way to stay connected on social media and contribute to a global online conversation. They provide context and relevance. For instance, a generic or ambiguous statement can be qualified with a hashtag. Users often endorse products, brands and events using hashtags.
Thursday, October 31st, 2013
Friday, October 25th, 2013
While Facebook may be the most popular social media outlet, Instagram has quickly become an effective marketing tool for helping brands and businesses connect with their customers on a different level.
Friday, October 18th, 2013
Business owners connect with a variety of audiences every day. From customers to vendors, companies have a network of different people to communicate with. Does your website have content to attract these groups?
Friday, October 11th, 2013
At some point during a Google search, you have likely seen paid advertisements. The reason so many businesses choose to utilize these paid listings is because they show results, quickly. As a business seeking to gain online exposure, a pay per click advertisement could be the fastest way to gain exposure for your products or services.
Friday, October 4th, 2013
Whether your goal is to turn prospects into buyers or to obtain contact information for generating leads, a strong and effective call to action is essential for pointing users in the direction of the conversion.